How to Use Content to Maximize the B2B Buying Process (Buyer's Journey)
Day: September 7
Time: 11:35 am
Speaker: Ardath Albee
Location: Grand Ballroom B
B2B Marketers continue to churn out more and more content in their efforts to capitalize on content marketing. Yet marketers are reporting less effectiveness year over year. There’s a lot of pressure on marketers to produce business results from content marketing. And you can: as soon as you focus on quality and effectiveness over quantity and speed.
In this session, you’ll learn:
- What defines an effective content marketing program
- How to measure what matters to improve relevance and intent
- Why speed of publishing actually diminishes effectiveness
- Key elements to use that will maximize the buying process with less content
Are you attending this session?