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How to Use Content to Maximize the B2B Buying Process (Buyer's Journey)

Content Marketing World

Day: September 7

Time: 11:35 am

Speaker: Ardath Albee

Location: Grand Ballroom B

B2B Marketers continue to churn out more and more content in their efforts to capitalize on content marketing. Yet marketers are reporting less effectiveness year over year. There’s a lot of pressure on marketers to produce business results from content marketing. And you can: as soon as you focus on quality and effectiveness over quantity and speed.

In this session, you’ll learn:

  • What defines an effective content marketing program
  • How to measure what matters to improve relevance and intent
  • Why speed of publishing actually diminishes effectiveness
  • Key elements to use that will maximize the buying process with less content
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