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Data Driven Content – Making Content Buyers Actually Want

Content Marketing World

Day: September 7

Time: 12:35 pm

Speaker: Eric Biener & Tom Koletas

Location: Room 20

While content remains essential to B2B marketers, only 30% say they are effective at the practice. Nevertheless, marketing executives are constantly challenging to accelerate their brand performance and generate more engaged leads. What’s holding them back?

To keep an audience engaged, marketers must provide them useful information that is actually helpful for their stage in the buyer’s journey. What are they researching right now? What are the trending topics in your target accounts? To be successful, marketers need to strike when the iron is hot, creating content on these issues in the most appropriate formats.

This session will show you:

  • How data can help create more timely and relevant content.
  • How to match content formats to stages in the buyer’s journey
  • How to deliver the right content to exactly the right person at exactly the right time.
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