Date/Time: Wednesday, October 19 @ 4:15pm

Speaker: Lauren Goldstein, Vice President of Strategy & Partnerships at Babcock Jenkins

If anyone knows anything about doing it all, it's marketing superstar Lauren Goldstein.

Using proven insights from Fortune 500 companies, Lauren will show you how to harness your buyer insights and find the clarity and cross-functional alignment needed to create and execute engaging, measurable marketing strategies tuned for today's B2B marketing landscape.

You will learn how to:

• Use buyer insights to close the gap between planning and execution, and improve cross-company alignment
• Create conversations that matter most to your buyers and drive engagement
• Operationalize your marketing initiatives to drive greater engagement across the lifecycle of your buyer relationships