Create content experiences that deliver results
Create content experiences that deliver results by giving your buyer's the content they're looking for, and empowering your sales and customer success teams with great content.
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Learn how to accelerate your audience through the buyer journey and effectively convert leads with your content experience.
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The Future Of B2B Content: A New Paradigm Requires Bold Bets And Experimentation
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—Cara Bell, SketchUp
"We saw a 366% increase in sign-ups to trial or purchase—a 7% conversion rate, compared to a less personalized campaign where we saw about 1.5%."
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8 best practices to increase CTA conversion rates
Follow these best practices to optimize your CTA conversion rates and boost your ROI with the right quality leads.
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Think you know what B2B buyers really want? Think again.
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Five ways to improve marketing campaigns to drastically increase demand
Once you’ve nailed your strategy you can start tweaking your marketing campaigns to drastically increase demand.
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NURTURE NEXT
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6 Days.
6 Experts.
6 Pieces of Content In Your Inbox. -
Smarketing: Keeping it real between sales and marketing
This blog posts details how to generate a productive collaboration between sales and marketing teams. Companies with greater alignment between sales and marketing earn significantly more revenue.
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Is pipeline dead? Keeping marketing metrics simple [podcast]
In this episode of The Marketer's Journey, Randy Frisch chats with the CMO at Electric, Andrea Kayal, about keeping metrics simple in marketing.
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How marketers respond to converging B2B and B2C buyer behaviour
In this article, we take a look at how B2B marketers can respond to evolving buyer expectations.
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Learn How to Build High-Converting Demand Experiences in Our New Guide!
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The demand generation campaign that drove marketing sourced signups by 120%
In this video, Moira van den Akker from Trimble shares how a pivot in strategy towards demand generation resulted in 120% lift in offer signups.
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Find Out How to 7x Your Conversion Rate in The Content Experience Report
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10 ways marketers are using digital destinations to drive growth and educate customers during COVID-19
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26 Content Offers and Lead Generation Examples To Drive Demand
Looking for ways to use content to drive demand? Check out this list of content offers and lead generation examples from B2B companies.
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The Experience Disconnect: B2B Content Experience Report
There’s a disconnect between the experiences marketers deliver and what buyers expect. Download this report to understand how you can start giving your buyers what they truly want in 2023 and beyond.
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Who Should Own the Content Experience in Your Organization?
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How can content supercharge physical events?
VP of Marketing, Mike Waldron explains how content to kick your physical events into high gear.
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How marketers react like lightning with Uberflip
if you can’t predict a market disruption, there is at least a way to come out on top: It’s being able to react like lightning.
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Should demand and content marketers focus on customer engagement, too?
In this video, VP of Marketing, Mike Waldron explains why a really strong customer experience post-sale can become a referral pipeline.
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How Product Led Growth Can Fuel Enterprise Deals [podcast]
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Why marketing should own customer growth [podcast]
In this episode of The Marketer's Journey, Randy Frisch chats with Soraya Alexander about how customer marketing is an undervalued tool that often allows for faster growth than customer acquisition.
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Harnessing a product led growth funnel [podcast]
In this episode of The Marketer's Journey, explore the different types of go-to-market strategies, what it’s like working at a high growth company, and more.
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Using Uberflip with Demandbase
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5 Overlooked Conversion Optimization Tools
Looking to improve your website conversion rates? Check out these lesser-known conversion optimization tools.
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