Create content experiences that deliver results
Create content experiences that deliver results by giving your buyer's the content they're looking for, and empowering your sales and customer success teams with great content.
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Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.
Create content experiences that deliver results by giving your buyer's the content they're looking for, and empowering your sales and customer success teams with great content.
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"We saw a 366% increase in sign-ups to trial or purchase—a 7% conversion rate, compared to a less personalized campaign where we saw about 1.5%."
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Follow these best practices to optimize your CTA conversion rates and boost your ROI with the right quality leads.
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Think you know what B2B buyers really want? Think again.
Download ReportOnce you’ve nailed your strategy you can start tweaking your marketing campaigns to drastically increase demand.
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This blog posts details how to generate a productive collaboration between sales and marketing teams. Companies with greater alignment between sales and marketing earn significantly more revenue.
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In this episode of The Marketer's Journey, Randy Frisch chats with the CMO at Electric, Andrea Kayal, about keeping metrics simple in marketing.
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In this article, we take a look at how B2B marketers can respond to evolving buyer expectations.
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Learn How to Build High-Converting Demand Experiences in Our New Guide!
Download NowIn this video, Moira van den Akker from Trimble shares how a pivot in strategy towards demand generation resulted in 120% lift in offer signups.
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Find Out How to 7x Your Conversion Rate in The Content Experience Report
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Looking for ways to use content to drive demand? Check out this list of content offers and lead generation examples from B2B companies.
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There’s a disconnect between the experiences marketers deliver and what buyers expect. Download this report to understand how you can start giving your buyers what they truly want in 2023 and beyond.
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Who Should Own the Content Experience in Your Organization?
Get the EbookVP of Marketing, Mike Waldron explains how content to kick your physical events into high gear.
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if you can’t predict a market disruption, there is at least a way to come out on top: It’s being able to react like lightning.
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In this video, VP of Marketing, Mike Waldron explains why a really strong customer experience post-sale can become a referral pipeline.
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In this episode of The Marketer's Journey, Randy Frisch chats with Soraya Alexander about how customer marketing is an undervalued tool that often allows for faster growth than customer acquisition.
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In this episode of The Marketer's Journey, explore the different types of go-to-market strategies, what it’s like working at a high growth company, and more.
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Looking to improve your website conversion rates? Check out these lesser-known conversion optimization tools.
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