Marketing Strategies for Overcoming Challenges
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Content Marketing
Your go-to guide for creating experience-focused content optimized for engagement and conversions.
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The Content Conversion Playbook: Your Guide to Converting Inbound Leads with Personalized Experiences
Make the most of your inbound web traffic! Check out this guide to learn how to create content that converts leads from search, social, and ads.
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All the Personalized Marketing Examples You'll Ever Need ✨
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These are the types of content you should be creating for your buyers
We dug into the data to see if marketers are focusing their content creation efforts in the right areas.
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The Experience Disconnect: 2021 B2B Marketing Report
There’s a disconnect between the experiences marketers deliver and what buyers expect. Download this report to understand how you can start giving your buyers what they truly want in 2021 and beyond.
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Aligning your brand to customer lifestyle and needs [podcast]
In this episode of The Marketer's Journey, Randy Frisch interviews Martin Fecko, CMO at Tangerine, Canada’s leading digital bank.
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Content's role at every stage of the buyer journey [podcast]
In this episode of The Marketer's Journey, Randy Frisch interviews Dayna Rothman, CMO at OneLogin, about her non-traditional path to becoming CMO as a content marketer.
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How to become customer-obsessed
In this video, Laura Ramos, VP, Principal Analyst at Forrester explains how marketing needs to keep the dialogue going with existing customers.
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Speed and support key to B2B marketing today [podcast]
In this episode of The Marketer’s Journey, Randy Frisch interviews Alex Schmelkin, CMO of Unqork about how speed and support is key to B2B marketing—especially during a pandemic.
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Localization, SEO, and Uberflip: How and when should I localize content?
Content localization doesn’t have to be intimidating. Use these best practices and tips to figure out where to start and how to better prioritize your localization efforts.
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The Customer Journey Handbook: A complete guide to turning prospects into advocates with content experience
Ready to turn your content into click-worthy experiences? The Customer Journey Handbook explores all the content experiences you need to turn prospects into advocates.
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Your No-Fear Guide to Scaling Personalized Content for ABM
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10 ways to power your marketing programs with content experiences
Learn about the many ways you can use Uberflip to create engaging content experiences for all of your marketing programs.
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How to Create an Award-Winning Interactive Content Experience
What’s new about interactive content is the B2B context. Marketers are dealing with long sales cycles, where it’s less about the quick transaction and more about the process of engagement. You are loo
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Discover how to boost content performance by 800% in our new report!
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6 things you can learn about your campaigns and content with Uberflip Analytics
Learn more about how you can measure the impact of your content experience using Uberflip Analytics.
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How to regain control of your content
Learn how to centralize your content from across the web to ensure your team has access to the most recent versions all in one place.
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Why Content and Culture Are a CMO’s Two Main Jobs [Podcast]
In this episode of The Marketer's Journey podcast, Randy Frisch interviews Natalie Lambert, Chief Marketing Officer at Instart, about creating content and culture.
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How to Migrate to Uberflip Without Losing a Single Organic Traffic Visitor
By following these best practices, you can migrate an existing site to an Uberflip content hub without losing even a single organic traffic visitor.
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How Uberflip integrates with your tech stack
Curious about how Uberflip can work with your existing tech stack? We’ve outlined some of Uberflip’s most powerful and popular integrations in this blog post.
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How I Scaled Our Guest Blogging Program From 10 to 70 Writers and One Million Page Views
In this post, one of Uberflip's customers shares how he scaled his guest blog and knowledge base participation to increase site traffic by over one million views.
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The Big Book of Personalized Marketing Examples
Ready to take your personalization approach beyond "Hi {First Name}"? In this guide, we look at personalization on a spectrum and show you real-life examples of these strategies in action.
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How to Support Your Content Efforts With Off-Page SEO
There’s more to SEO than just optimizing your own web properties and content. From guest blogging to social media, we look at some ways to support your content efforts with off-page SEO.
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