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The Uberflip Blog is your source for content marketing, social media, tech, and entrepreneurial insight! Our writers include experienced marketers, entrepreneurs, and social media experts.

  • Smarketing: Keeping it Real Between Sales and Marketing

    Smarketing: Keeping it Real Between Sales and Marketing

    This blog posts details how to generate a productive collaboration between sales and marketing teams. Companies with greater alignment between sales and marketing earn significantly more revenue.

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  • Riding the Wave of Marketing Innovation

    Riding the Wave of Marketing Innovation

    This blog explores what it takes to keep up with the latest innovations in content marketing strategies and tactics as new technologies, channels, and techniques emerge.

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  • From Human to Human: Thinking Beyond B2B and B2C Marketing

    From Human to Human: Thinking Beyond B2B and B2C Marketing

    This blog explores how B2B and B2C marketing tactics are merging into a single practice that is just recognized as marketing. Recommendations are given on how to become a B2C / B2B agnostic marketer.

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  • 5 Key Conversations to Have Outside of Your Marketing Team

    5 Key Conversations to Have Outside of Your Marketing Team

    This blog covers the essential questions to ask from your sales and customer success teams in order to ensure your marketing content is in touch with the realities of your buyer.

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  • What Buyers Really Want From Content Marketers [Infographic]

    What Buyers Really Want From Content Marketers [Infographic]

    This infographic illustrates some key findings on what buyers really want from marketers creating content and designing content experiences.

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  • The Building Blocks of a High Converting Content Experience

    The Building Blocks of a High Converting Content Experience

    This blog post shows the foundational building blocks to put in place for creating a well-optimized content experience, where your audience can consume your content and ultimately, convert.

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  • Why Content in Context is a Sales Rep's Best Friend

    Why Content in Context is a Sales Rep's Best Friend

    This blog post explains how great content is best leveraged by sales teams when it thoughtfully leads the buyer on a journey with specific themes, allowing them to envision the end result.

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  • How to Leverage Events to Build Out Your Content Strategy

    How to Leverage Events to Build Out Your Content Strategy

    In this blog, guest author Lauren Taylor from Event Farm shows how you can use your event speaker's knowledge before, during and after your event, ultimately fuelling your content strategy.

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  • When Your CMO Changes Your Event Name… With Less Than 130 Days Left

    When Your CMO Changes Your Event Name… With Less Than 130 Days Left

    In this blog post, Uberflip's VP of Marketing, Shannon Dougall, shares candid insights on changing the name of Uberflip's annual conference from The Uberflip Experience to The Content Experience.

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  • Uberflip rebrands content marketing conference: Calls on speaker applications for August event

    Uberflip rebrands content marketing conference: Calls on speaker applications for August event

    Content experience takes centre stage August 22–23 at Uberflip’s second annual content marketing conference hosted in Toronto, ON.

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  • 5 Dead Wrong Misconceptions About Content Marketing

    5 Dead Wrong Misconceptions About Content Marketing

    This blog post covers five of the most common misconceptions about content marketing. Before you go launching a content strategy, make sure you know what not to fall for.

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  • Content Marketing Metrics: How to Transform Data Into Action

    Content Marketing Metrics: How to Transform Data Into Action

    In this blog post, Uberflip's VP of Customer Success shows you how to define the metrics that matter and transform your data into actionable insights that save you time and resources.

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  • Shark Attacks, Ice Cream, and the Marketing Analytics Revolution

    Shark Attacks, Ice Cream, and the Marketing Analytics Revolution

    In this blog post, Uberflip's resident data scientist, Sinan Ozel, explores the econometric concepts of correlation, causation, and their influence on marketing analytics.

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  • Content In Every Corner: How Today's Organizations Are Embracing Content

    Content In Every Corner: How Today's Organizations Are Embracing Content

    This blog post explains how B2B organizations are leveraging marketing content across their departments, from marketing teams, to sales teams, to customer success teams.

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  • Summer Marketing Events to Mark in Your Calendar

    Summer Marketing Events to Mark in Your Calendar

    This Summer 2017, marketers can take their marketing to the next level and attend a lineup of events meant to help marketing teams develop, innovate, and implement new strategies.

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  • Why Every Content Marketer Needs An Imaginary Friend

    Why Every Content Marketer Needs An Imaginary Friend

    To best envision your target audience, content marketers need to pick out at least one individual from the crowd and create a buyer persona. This post covers how to create your own buyer personas.

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  • Oh, The Journeys You'll Know

    Oh, The Journeys You'll Know

    Transport back to your childhood while learning about building great content journeys from Dr. Seuss' "Oh, The Places You'll Go".

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  • 5 Things I Learned Switching From Post-Sales to Pre-Sales

    5 Things I Learned Switching From Post-Sales to Pre-Sales

    Making a career change can be challenging, but doing it within the same company makes it easy, right? Here's what Tyler Ryll learned when moving from a post- to pre-sales position at Uberflip.

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  • Missed Opportunities: Content for the B2B Buyer Journey

    Missed Opportunities: Content for the B2B Buyer Journey

    Content can fuel your entire buyer journey. Learn how B2B marketers should focus on owning the journey from awareness to advocacy with content.

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  • A Challenge: Entertain With Your Content

    A Challenge: Entertain With Your Content

    Are we having fun yet?! With your content, that is. Uberflip COO, Randy Frisch, challenges marketers to grab his attention and create more entertaining content.

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