Resource Hub Blog

Our blog is your source for information, ideas, and inspiration you can use in your marketing campaigns. Our main focus is content marketing, demand generation, account-based marketing, and sales enablement.

How Technology and Software Marketers Use Uberflip

Learn about the different ways technology and software marketers can use Uberflip to achieve their marketing goals.

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Content Experience Ownership [Cheat Sheet]

What happens when your buyers are receiving the wrong messages, inconsistent experiences, and dead ends? It’s time to consider who is owning your content experience.

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10 B2B Marketing Trends to Watch in 2019
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Learn How to Build High-Converting Demand Experiences in Our New Guide!
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Fixing the Content Problem: What Marketers Need to Hear About Their Content

In this article, we’ll discuss how content can be the key to sales productivity, but despite this fact, many organizations struggle with creating the right content and surfacing it for sales.

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10 Ways to Power Your Marketing Programs With Content Experiences

Learn about the many ways you can use Uberflip to create engaging content experiences for all of your marketing programs.

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5 Overlooked Conversion Optimization Tools

Looking to improve your website conversion rates? Check out these lesser-known conversion optimization tools.

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How to Crush Your Content Marketing Goals

In this blog post, we look at four of the most common content marketing goals and the steps you need to take in order to accomplish them.

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How To Create Harmony Between Account-Based Marketing and Demand Generation

Managing your current demand generation efforts and thinking about going all-in on ABM? Here’s how to ensure the two work in unison.

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Using Uberflip to Elevate Your Onboarding Experience

Get an inside look at how the team at Go Nimbly uses Uberflip to take their customer onboarding experience to the next level.

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3 Process Improvements That Will Help Speed Up Your Creative Team

In this blog post, Uberflip's graphic designer explains how marketing teams can speed up their creative team and ultimately their output with these three process improvements.

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Find out how to 7x your conversion rate in The Content Experience Report
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27 Content Offers and Lead Generation Examples To Drive Demand

Looking for ways to use content to drive demand? Check out this list of content offers and lead generation examples from B2B companies.

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Best B2B Lead Nurturing Examples

In this article, you'll see some of the best examples of B2B lead nurturing campaigns and experiences.

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Who Should Own the Content Experience in Your Organization?
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How To Create Content Consumption Paths

It's what every marketer wants—prospective buyers bingeing on their content. Get your buyers sales-ready faster by creating content consumption paths.

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Overcoming Content Experience Pitfalls

While building a modern content experience may seem like a daunting task, it really isn’t. Here are some of the most common content experience pitfalls, as well as some solutions to help overcome them

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Six Ways to Use Content Experiences for Event Marketing

Amp up your event marketing, engage attendees to stop by your booth, and create personalized follow-up experiences for event attendees using Uberflip.

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10 Call To Action Examples You'll Want to Steal

Are you making the most of your CTAs? Check out these call to action examples to draw inspiration and direct visitor behavior.

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Why Content Activation and Experience are on the Rise in B2B Content Marketing

Content activation and content experience are becoming more important than ever in B2B content marketing.

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F#ck Content Marketing—Focus on the Content Experience

In this article, Uberflip's President and CMO Randy Frisch spells out the end of content marketing as we know it and envisions the future of content and its place within marketing.

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Boost Your Engagement With Email Marketing Benchmarks

Want to improve your email engagement? Find the email engagement metrics and email marketing benchmarks you need in this blog post.

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7 Game-Changing Marketing Automation Workflows for Lead Nurturing

This blog covers 7 marketing automation workflows that increase lead quality, improve marketing productivity, and optimize your marketing automation.

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Do These 4 Things to Strengthen Your Nurture Program

Launching a nurture program? Gating, logic, personalization, and data enrichment are all important factors to consider! In this post, we dig into the why and how.

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Resource Hub Blog

How Technology and Software Marketers Use Uberflip

Learn about the different ways technology and software marketers can use Uberflip to achieve their marketing goals.

Content Experience Ownership [Cheat Sheet]

What happens when your buyers are receiving the wrong messages, inconsistent experiences, and dead ends? It’s time to consider who is owning your content experience.

Fixing the Content Problem: What Marketers Need to Hear About Their Content

In this article, we’ll discuss how content can be the key to sales productivity, but despite this fact, many organizations struggle with creating the right content and surfacing it for sales.

10 Ways to Power Your Marketing Programs With Content Experiences

Learn about the many ways you can use Uberflip to create engaging content experiences for all of your marketing programs.

5 Overlooked Conversion Optimization Tools

Looking to improve your website conversion rates? Check out these lesser-known conversion optimization tools.

How to Crush Your Content Marketing Goals

In this blog post, we look at four of the most common content marketing goals and the steps you need to take in order to accomplish them.

How To Create Harmony Between Account-Based Marketing and Demand Generation

Managing your current demand generation efforts and thinking about going all-in on ABM? Here’s how to ensure the two work in unison.

Using Uberflip to Elevate Your Onboarding Experience

Get an inside look at how the team at Go Nimbly uses Uberflip to take their customer onboarding experience to the next level.

3 Process Improvements That Will Help Speed Up Your Creative Team

In this blog post, Uberflip's graphic designer explains how marketing teams can speed up their creative team and ultimately their output with these three process improvements.

27 Content Offers and Lead Generation Examples To Drive Demand

Looking for ways to use content to drive demand? Check out this list of content offers and lead generation examples from B2B companies.

Best B2B Lead Nurturing Examples

In this article, you'll see some of the best examples of B2B lead nurturing campaigns and experiences.

How To Create Content Consumption Paths

It's what every marketer wants—prospective buyers bingeing on their content. Get your buyers sales-ready faster by creating content consumption paths.

Overcoming Content Experience Pitfalls

While building a modern content experience may seem like a daunting task, it really isn’t. Here are some of the most common content experience pitfalls, as well as some solutions to help overcome them

Six Ways to Use Content Experiences for Event Marketing

Amp up your event marketing, engage attendees to stop by your booth, and create personalized follow-up experiences for event attendees using Uberflip.

10 Call To Action Examples You'll Want to Steal

Are you making the most of your CTAs? Check out these call to action examples to draw inspiration and direct visitor behavior.

Why Content Activation and Experience are on the Rise in B2B Content Marketing

Content activation and content experience are becoming more important than ever in B2B content marketing.

F#ck Content Marketing—Focus on the Content Experience

In this article, Uberflip's President and CMO Randy Frisch spells out the end of content marketing as we know it and envisions the future of content and its place within marketing.

Boost Your Engagement With Email Marketing Benchmarks

Want to improve your email engagement? Find the email engagement metrics and email marketing benchmarks you need in this blog post.

7 Game-Changing Marketing Automation Workflows for Lead Nurturing

This blog covers 7 marketing automation workflows that increase lead quality, improve marketing productivity, and optimize your marketing automation.

Do These 4 Things to Strengthen Your Nurture Program

Launching a nurture program? Gating, logic, personalization, and data enrichment are all important factors to consider! In this post, we dig into the why and how.