Content Hub Blog

Our Content Hub Blog is your source for content marketing, social media, tech, and entrepreneurial insight! Our writers include experienced marketers, entrepreneurs, and social media experts.

  • How Top-Performing Marketers Drive Success with Content Recommendations

    How Top-Performing Marketers Drive Success with Content Recommendations

    Learn how top-performing marketers are leveraging content recommendations to create personalized content experiences to attract, engage, and convert / nurture their target audience.

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  • Watch Conex 2018 On-Demand Now!

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  • Three Ways to Use Personalized Destinations for Your ABM Campaigns (Without Getting Too Creepy)

    Three Ways to Use Personalized Destinations for Your ABM Campaigns (Without Getting Too Creepy)

    Are you sending your target accounts to static landing pages or curated destinations? Find out how to take your ABM programs to the next level with personalization.

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  • 10 B2B Marketing Trends to Watch in 2019

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  • 10 Things Our Marketing Team is Thankful For

    10 Things Our Marketing Team is Thankful For

    We took a few moments this holiday season to give thanks for our many (marketing) blessings!

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  • Uberflip’s Hub Gets a Content Experience Refresh

    Uberflip’s Hub Gets a Content Experience Refresh

    In this blog post, we discuss the changes we made to the Uberflip Content Hub's appearance and navigation and our rationale behind each change.

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  • Find out how to 7x your conversion rate in The Content Experience Report

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  • The Content Experience Framework: How to Build Content Experiences at Scale in 5 Easy Steps

    The Content Experience Framework: How to Build Content Experiences at Scale in 5 Easy Steps

    As marketers attempt to create personalized experiences for their prospects and target accounts, they'll need a framework to scale that approach. We break it down in 5 easy steps.

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  • F#*k Content Marketing—Focus on the Content Experience

    F#*k Content Marketing—Focus on the Content Experience

    In this article, Uberflip's President and CMO Randy Frisch spells out the end of content marketing as we know it and envisions the future of content and its place within marketing.

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  • Gating Content: This One Small Change Will 7x Your Conversion Rate

    Gating Content: This One Small Change Will 7x Your Conversion Rate

    Why do we send our inbound traffic outbound? In this blog post, we’ll explore why there’s a huge difference in conversion rate between landing pages and overlay CTAs.

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  • 7 Things to Consider When Relaunching Your Website

    7 Things to Consider When Relaunching Your Website

    Redesigning your website? Doing a complete overhaul? We've got you covered. Check out these 7 not-so-obvious things to consider when relaunching your website.

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  • Who Should Own the Content Experience in Your Organization?

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  • Three Ways to Use Content Experiences to Fuel Your Demand Generation Campaigns

    Three Ways to Use Content Experiences to Fuel Your Demand Generation Campaigns

    Looking to take your demand generation campaigns to the next level? In this post, we highlight three ways to use content experiences to engage your prospects.

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  • 6 Ways to Empower Your Sales Team With Content

    6 Ways to Empower Your Sales Team With Content

    60-70% of B2B content sits unused. How can you encourage your sales team to use more of your marketing content?

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  • Takeaways From INBOUND 2018 That Will Help Improve Your Content Experience

    Takeaways From INBOUND 2018 That Will Help Improve Your Content Experience

    From social video to sales enablement, we explore our favorite takeaways from INBOUND 2018 that will help improve your content experience.

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  • How to Increase Conversion Rates (and Boost Content ROI) Using Link Retargeting

    How to Increase Conversion Rates (and Boost Content ROI) Using Link Retargeting

    Link retargeting makes retargeting easy. Get more out of your content by exploring this refresh of a staple marketing tactic.

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  • Lost and Found! How to Ensure B2B Buyers Discover Your Content

    Lost and Found! How to Ensure B2B Buyers Discover Your Content

    It’s not enough to create great content, we need it to be easily found and discovered by B2B buyers. In this article, we'll show you three ways to increase your content's discoverability.

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    Join the Content Experience Movement!

    Subscribe to our Hub to stay on top of tips, trends and insights.

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  • Creating Experiences: From Your Content to Your Trade Show Booth

    Creating Experiences: From Your Content to Your Trade Show Booth

    A key aim of good marketing is generating positive brand experience. This article explores five tips that will help you amplify yours—from your content to your trade show booth.

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  • A Guide to Creating Content for the Buyer-Customer Journey

    A Guide to Creating Content for the Buyer-Customer Journey

    Content is your secret weapon for driving strangers to become your company's customers and advocates. In this guide, you'll get ideas and see examples of how to create content for the entire journey.

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  • Great Content Experience Starts with Sales and Marketing Alignment

    Great Content Experience Starts with Sales and Marketing Alignment

    Learn how better alignment between your sales and marketing teams can feed your content experience from research gathered from Kapost's 2018 Marketing and Sales Alignment Benchmark report.

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  • The Content Experience Comprehensivist: Why Marketers Should Embrace Multiple Approaches

    The Content Experience Comprehensivist: Why Marketers Should Embrace Multiple Approaches

    In this blog post, Carlos Abler from 3M asserts that marketers and marketing teams should reject the safety of specialization and embrace the skills overlap necessary to survive and innovate.

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  • Before and After: Content Experience Makeovers

    Before and After: Content Experience Makeovers

    It may not be Transformation Tuesday but we're showing off epic content experience makeovers! See how B2B marketers are taking inbound further by focusing on content experience.

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  • Top 5 Reasons You Should NOT Attend Conex This Summer

    Top 5 Reasons You Should NOT Attend Conex This Summer

    This marketing conference in Toronto looks okay, I guess.

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  • 5 Overlooked Ways for B2B Marketers to Promote Content

    5 Overlooked Ways for B2B Marketers to Promote Content

    Beyond the tried-and-true email and social media, what other ways can B2B marketers promote and distribute their content? We've highlighted 5 overlooked strategies.

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