Resources

Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Account-Based Marketing

Learn how to create personalized ABM experiences that accelerate pipeline and drive sales.

11 months ago
How to dynamically personalize ABM destinations at scale

If the idea of dynamic personalization piques your interest, learn how you can leverage Uberflip to create dynamically personalized destinations for your prospects.

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about 2 years ago
Your No-Fear Guide to Scaling Personalized Content for ABM [ebook]

Is the idea of creating hundreds of pieces of personalized content for your account-based marketing strategy keeping you up at night? Check out our no-fear guide to scaling personalized content now!

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Your No-Fear Guide to Scaling Personalized Content for ABM
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about 3 years ago
How a software company increased their deal size by 3x with ABM

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2 months ago
The Experience Disconnect: 2021 B2B Marketing Report

There’s a disconnect between the experiences marketers deliver and what buyers expect. Download this report to understand how you can start giving your buyers what they truly want in 2021 and beyond.

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4 months ago
Quickly create engaging content destinations for ABM and demand programs with Uberflip Campaign Essentials

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All the Personalized Marketing Examples You'll Ever Need ✨
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4 months ago
7 ABM Plays to Navigate the Buyer's Journey

In this ebook sponsored by Uberflip as part of the ABM Innovation Tour, explore seven different account-based marketing strategies for the entire buyer journey.

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about 1 year ago
10 ways to power your marketing programs with content experiences

Learn about the many ways you can use Uberflip to create engaging content experiences for all of your marketing programs.

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11 months ago
The Big Book of Personalized Marketing Examples

Ready to take your personalization approach beyond "Hi {First Name}"? In this guide, we look at personalization on a spectrum and show you real-life examples of these strategies in action.

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about 2 years ago
Three ways to use personalized destinations for your ABM campaigns (without getting too creepy)

Are you sending your target accounts to static landing pages or curated destinations? Find out how to take your ABM programs to the next level with personalization.

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10 months ago
How Uberflip integrates with your tech stack

Curious about how Uberflip can work with your existing tech stack? We’ve outlined some of Uberflip’s most powerful and popular integrations in this blog post.

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Find Out How to 7x Your Conversion Rate in The Content Experience Report
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12 months ago
[On-Demand] Account-Based Everything

In this webinar, explore 6 common ABM pitfalls and how to avoid them.

Watch Video
over 1 year ago
How To Create Harmony Between Account-Based Marketing and Demand Generation

Managing your current demand generation efforts and thinking about going all-in on ABM? Here’s how to ensure the two work in unison.

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over 1 year ago
How to Organize Your Content for ABM

A crucial step in implementing a scalable ABM strategy is organizing your content. In this blog post, we'll show you how to do it.

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almost 2 years ago
5 Account-Based Marketing Pitfalls to Avoid

Don't make these account-based marketing mistakes!

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over 2 years ago
ABM Hits and Headaches [Infographic]

Struggling with your ABM strategy? See what B2B marketers prioritize and find challenging about account-based marketing in this infographic.

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about 2 years ago
2018 ABM Benchmark Survey Report: Pushing B2B Brands Towards Targeted Content Experiences

Check out this report to see how your account-based marketing program stacks up against industry benchmarks.

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over 2 years ago
Transform Your Content Strategy for ABM, Engagement, and Sales Alignment

Presented at the Toronto ABM Summit, Account Based Marketer Heidi Vandermeer explores where content fits into an ABM strategy and the practical steps in executing this strategy.

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Your No-Fear Guide to Scaling Personalized Content for ABM
Get Your Copy!
over 1 year ago
What the Rise of Account-Based Marketing Means for Your Team [Podcast]

Jon Miller, CEO and Co-Founder of Engagio, joins the Content Experience Show Podcast to discuss staying relevant in the era of account-based marketing.

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almost 2 years ago
What Ice Fishing Taught Me About ABM

What do ice fishing and ABM have in common? In this blog post, Kevin Jacobs takes you on a journey to catch the biggest fish in the lake and on your target account list.

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almost 2 years ago
How to Distribute Personalized Content for Your ABM Program [cheat sheet]

If you're not careful, your personalization efforts for your ABM program may come off less tailored and more creepy. Find out how to create a personalized strategy for 5 content distribution tactics.

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