Made With Uberflip Content Marketing

Content Hub

Welcome to our Hub, where marketers keep up with the latest trends in content experiences. Enjoy our blog posts, webinars, podcasts, eBooks, and more.

  • The Road to Recognition is Paved with Branding and Content

    The Road to Recognition is Paved with Branding and Content

    Authors Barry Feldman and Seth Price, join the Content Pros Podcast to discuss their debut book "The Road to Recognition" and the intersection of content and branding to achieve marketing success.

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  • Discover the
    4 Pillars of Content Marketing

    GET THE EBOOKS
  • Why Content in Context is a Sales Rep's Best Friend

    Why Content in Context is a Sales Rep's Best Friend

    This blog post explains how great content is best leveraged by sales teams when it thoughtfully leads the buyer on a journey with specific themes, allowing them to envision the end result.

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  • How to Leverage Events to Build Out Your Content Strategy

    How to Leverage Events to Build Out Your Content Strategy

    In this blog, guest author Lauren Taylor from Event Farm shows how you can use your event speaker's knowledge before, during and after your event, ultimately fuelling your content strategy.

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  • Why All Startups Should Start With Branding Instead of Content

    Why All Startups Should Start With Branding Instead of Content

    Anthony Kennada, VP of Marketing at Gainsight, joins the Content Pros Podcast to share how he prioritized branding with content to create a start-up positioned for success.

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  • When Your CMO Changes Your Event Name… With Less Than 130 Days Left

    When Your CMO Changes Your Event Name… With Less Than 130 Days Left

    In this blog post, Uberflip's VP of Marketing, Shannon Dougall, shares candid insights on changing the name of Uberflip's annual conference from The Uberflip Experience to The Content Experience.

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  • 5 Dead Wrong Misconceptions About Content Marketing

    5 Dead Wrong Misconceptions About Content Marketing

    This blog post covers five of the most common misconceptions about content marketing. Before you go launching a content strategy, make sure you know what not to fall for.

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  • How to Ensure Your Content Marketing is Generating Value, Not Just Traffic40:55

    How to Ensure Your Content Marketing is Generating Value, Not Just Traffic

    In this webinar, marketing leaders from Bizible, BrightInfo, and Uberflip discuss key components to planning, executing, and measuring content marketing that moves the needle.

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  • Shark Attacks, Ice Cream, and the Marketing Analytics Revolution

    Shark Attacks, Ice Cream, and the Marketing Analytics Revolution

    In this blog post, Uberflip's resident data scientist, Sinan Ozel, explores the econometric concepts of correlation, causation, and their influence on marketing analytics.

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  • The Ultimate Guide to Content Experience

    The Ultimate Guide to Content Experience

    Learn why great content needs a remarkable experience to reach its full potential.

    Read Flipbook
  • How To Get The Most Out Of Marketo Summit41:27

    How To Get The Most Out Of Marketo Summit

    One reason we love Marketo Summit is that we find the audience to be especially savvy. They're data-driven, well-versed in their martech stack, and do their homewor

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  • Smashing the Norms of Video Content Marketing

    Smashing the Norms of Video Content Marketing

    René Lego, Video Content Marketing Strategist at SolarWinds, joins the Content Pros Podcast to discuss finding viral content gold by pushing the limits on the role of video in a modern B2B...

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  • Content Marketing Metrics: How to Transform Data Into Action

    Content Marketing Metrics: How to Transform Data Into Action

    In this blog post, Uberflip's VP of Customer Success shows you how to define the metrics that matter and transform your data into actionable insights that save you time and resources.

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  • Content In Every Corner: How Today's Organizations Are Embracing Content

    Content In Every Corner: How Today's Organizations Are Embracing Content

    This blog post explains how B2B organizations are leveraging marketing content across their departments, from marketing teams, to sales teams, to customer success teams.

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  • Boost Engagement with Better Content Experiences51:04

    Boost Engagement with Better Content Experiences

    This webinar explores how to create an engagement path that enhances the content experience across the buyer journey. Viewers will learn how to optimize marketing content for all channels.

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  • A Challenge: Entertain With Your Content

    A Challenge: Entertain With Your Content

    Are we having fun yet?! With your content, that is. Uberflip COO, Randy Frisch, challenges marketers to grab his attention and create more entertaining content.

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  • Why Every Content Marketer Needs An Imaginary Friend

    Why Every Content Marketer Needs An Imaginary Friend

    To best envision your target audience, content marketers need to pick out at least one individual from the crowd and create a buyer persona. This post covers how to create your own buyer personas.

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  • How LeanData Achieved an 8x Lift in Sales Pipeline

    How LeanData Achieved an 8x Lift in Sales Pipeline

    Learn how LeanData's marketing team was able to better organize their content for more efficient ABM processes while fueling their sales team with content to get an 8x lift in pipeline.

    Read Flipbook
  • 5 Things I Learned Switching From Post-Sales to Pre-Sales

    5 Things I Learned Switching From Post-Sales to Pre-Sales

    Making a career change can be challenging, but doing it within the same company makes it easy, right? Here's what Tyler Ryll learned when moving from a post- to pre-sales position at Uberflip.

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  • Summer Marketing Events to Mark in Your Calendar

    Summer Marketing Events to Mark in Your Calendar

    This Summer 2017, marketers can take their marketing to the next level and attend a lineup of events meant to help marketing teams develop, innovate, and implement new strategies.

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  • Oh, The Journeys You'll Know

    Oh, The Journeys You'll Know

    Transport back to your childhood while learning about building great content journeys from Dr. Seuss' "Oh, The Places You'll Go".

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  • Missed Opportunities: Content for the B2B Buyer Journey

    Missed Opportunities: Content for the B2B Buyer Journey

    Content can fuel your entire buyer journey. Learn how B2B marketers should focus on owning the journey from awareness to advocacy with content.

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  • Discover the
    4 Pillars of Content Marketing

    GET THE EBOOKS
  • How to Align Your Content to Stages in the Buying Cycle

    How to Align Your Content to Stages in the Buying Cycle

    This blog post shows how sales funnel stages can act as guide, but giving them too much sway in marketing content creation can lead to generic messages. AdStage shows their own content funnel.

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  • Content Marketing ROI: Interview with an Expert

    Content Marketing ROI: Interview with an Expert

    This blog features an interview with Ellen Gomes, Senior Content Marketing Manager at Marketo. She shared her insights on what she’s learned as a marketer on a leading marketing automation platform.

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  • The Top 10 Revenue Impacting Marketing Activities [Infographic]

    The Top 10 Revenue Impacting Marketing Activities [Infographic]

    This infographic shows the B2B marketer’s top ten marketing activities and channels that positively impact revenue. Content marketing experiences and word-of-mouth are the most effective tactics.

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  • How to Leverage Uberflip for Account-Based Marketing and Selling

    How to Leverage Uberflip for Account-Based Marketing and Selling

    This post explains how to do Account Based Marketing and Selling using Uberflip. Uberflip can be leveraged for personalized marketing content, calls-to-action, customized content and email marketing.

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  • Content Marketing: Getting the Conversation Started

    Content Marketing: Getting the Conversation Started

    This blog posts covers getting the content marketing conversation started with leadership teams via a concept insight, which shows a deep understanding of content performance through data.

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  • B2B Marketing Conferences You Can't Miss this Spring!

    B2B Marketing Conferences You Can't Miss this Spring!

    In this blog post, we cover the 2017 B2B Marketing Conferences that every marketer should attend. These conferences cover the latest trending topics in content marketing, marketing technology and more

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  • How B2B Brands Are Using Content Hubs

    How B2B Brands Are Using Content Hubs

    Find out how the world's leading B2B companies are leveraging Uberflip Hubs to create effective content experiences.

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  • A Guide to Creating Content for the Buyer-Customer Journey

    A Guide to Creating Content for the Buyer-Customer Journey

    Follow our guide to creating better content to fuel your buyer journey.

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