The Marketer's Journey Season Two
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Podcasts
Get your headphones ready! Tune in to these podcasts to discover top marketers’ secrets for creating killer content experiences that accelerate buyer journeys.
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Scaling for global marketing with vertical squads [podcast]
In this episode of The Marketer’s Journey, Randy Frisch interviews Allison MacLeod, EVP of Global Marketing at Flywire.
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Influencing social change as a marketing leader [podcast]
In this episode of The Marketer's Journey, Randy Frisch interviews Deborah Singer, CMO of Girls Who Code, about her career journey.
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Leading marketing with sales as a partner [podcast]
In this episode of The Marketer's Journey, Randy Frisch speaks with Rebecca Grimes, CMO at Ruby, about thriving in "the new abnormal."
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The importance of buyer experience in the new abnormal [podcast]
In this episode, Randy Frisch and Duri Alajrami discuss the prominence of digital and how Duri thinks of the buyer journey and sales funnel at Moneris.
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Why marketing should own customer growth [podcast]
In this episode of The Marketer's Journey, Randy Frisch chats with Soraya Alexander about how customer marketing is an undervalued tool that often allows for faster growth than customer acquisition.
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Mobilizing your team to adapt your product [podcast]
In this episode of The Marketer’s Journey, Randy Frisch interviews Samantha Goldman, VP of Marketing at breather.
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Reset your personal brand for career growth [podcast]
In this episode of The Marketer’s Journey, Randy Frisch interviews Susanne Gurman, SVP of Marketing at SecurityScorecard.
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Harnessing a product led growth funnel [podcast]
In this episode of The Marketer's Journey, explore the different types of go-to-market strategies, what it’s like working at a high growth company, and more.
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Marketing through synergy and collaboration [podcast]
In this episode of The Marketer’s Journey, Randy Frisch interviews Caleb Rubin, Head and VP of Marketing at EQ Bank.
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Building a B2B tech stack to unite marketing and sales [podcast]
In this episode, Randy Frisch interviews Mauricio Barberi about the importance of sales and marketing alignment and how his history as an engineer benefited him in business.
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Aligning your brand to customer lifestyle and needs [podcast]
In this episode of The Marketer's Journey, Randy Frisch interviews Martin Fecko, CMO at Tangerine, Canada’s leading digital bank.
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Content's role at every stage of the buyer journey [podcast]
In this episode of The Marketer's Journey, Randy Frisch interviews Dayna Rothman, CMO at OneLogin, about her non-traditional path to becoming CMO as a content marketer.
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Is pipeline dead? Keeping marketing metrics simple [podcast]
In this episode of The Marketer's Journey, Randy Frisch chats with the CMO at Electric, Andrea Kayal, about keeping metrics simple in marketing.
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Speed and support key to B2B marketing today [podcast]
In this episode of The Marketer’s Journey, Randy Frisch interviews Alex Schmelkin, CMO of Unqork about how speed and support is key to B2B marketing—especially during a pandemic.
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Your Role or Industry: Which is Better to Love in Marketing? [Podcast]
In this episode of The Marketer's Journey, Randy Frisch interviews Melanie Marcus, CMO at Surescripts, a health information technology company founded to automate the prescription process.
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Leading Marketing by Example and Succeeding Through Followership [Podcast]
In this episode of The Marketer's Journey, hear from Rossa Shanks, CMO of Dow Jones about leading marketing by example and succeeding through followership.
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Leading an enterprise with an entrepreneurial mindset [podcast]
In this episode of The Marketer's Journey, Randy Frisch chats with Jennifer Anaya, Ingram Micro’s Senior Vice President of Marketing, about leading an enterprise with an entrepreneurial mindset.
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Context of Content is Key for Connecting with Buyers [Podcast]
In this episode of The Marketer’s Journey, Randy Frisch and guest Paul French discuss building content with context for buyers and the importance of sales and marketing teams working hand in hand.
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Why Relevance is Key For Content on Social [Podcast]
In this episode of The Marketer’s Journey, Randy Frisch chats with Laura Pearce, Head of Marketing at Twitter Canada.
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![Scaling for global marketing with vertical squads [podcast]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTIxOCZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV81ZmZjZDA3NjNjOGUzLnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPTJmNWQwMGZmOGU1M2FmMmUyNzFjMjE4ZWFmNjU2MTM3&size=1&version=1610485506&sig=93f551b39d910752466593c1b7abaff4&default=hubs%2Ftilebg-blogs.jpg)
![Influencing social change as a marketing leader [podcast]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTIxOCZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV81ZmY0NzMxZTVjNzUxLnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPTU5YTgyNWRhMjk4NTAxZTU5MjliYzA3NjkxMjRjNWYy&size=1&version=1609855832&sig=a954293d25dde3fba0895b6dadda6b1c&default=hubs%2Ftilebg-blogs.jpg)
![Leading marketing with sales as a partner [podcast]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTIxOCZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV81ZmRiYWM1OTBjYWYwLnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPTkwNGIzNDg3MzAxOWZiZjc3ZWZhN2VkYWM3YTY4YjUw&size=1&version=1608645341&sig=8feeab05cec005f27d71ac3b6bcf4fa6&default=hubs%2Ftilebg-blogs.jpg)
![The importance of buyer experience in the new abnormal [podcast]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTIxOCZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV81ZmQ4YzFmMDhkNDVkLnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPWE2M2NmM2ZjZDAxZDc5MDllNzg3ZGZhNDU1OGE0ZDRh&size=1&version=1608041057&sig=530c2d5558bb5976572590ca8b60596a&default=hubs%2Ftilebg-blogs.jpg)
![Why marketing should own customer growth [podcast]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTIxOCZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV81ZmNhOTI3ZDU2OTliLnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPTRkYjA2NWM0ZGEzYjg2NjIwNGNhZDBhZjgxNWZiMGIz&size=1&version=1607436008&sig=d7814d2a2a7d75a220bd5a372bde2808&default=hubs%2Ftilebg-blogs.jpg)
![Mobilizing your team to adapt your product [podcast]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTIxOCZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV81ZmM2NGQ1NmJiZmJkLnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPTAxZjQ3Y2M5OWZhMTIwMjcyZjc0NGU5Zjk2MWJlYWEy&size=1&version=1606831489&sig=dba844a24cd90653fe455e735c766873&default=hubs%2Ftilebg-blogs.jpg)
![Reset your personal brand for career growth [podcast]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTIxOCZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV81ZmJkMTM2YTFmZDYzLnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPTZiNGU0OGJhNGVmNTU2NThlZWY1MTM0ZTE0ZTc1YjFh&size=1&version=1606226970&sig=1b49aedfae4dcf8553700cd99a7625dc&default=hubs%2Ftilebg-blogs.jpg)
![Harnessing a product led growth funnel [podcast]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTIxOCZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV81ZmIyZWNjY2EwZDE3LnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPTZlYTMzOTcyYzZiNzc2Y2Y2OGUyYjg4ZTQ0Y2FjNzkw&size=1&version=1605653966&sig=0142e7a374ce2cd6c662127cad999e03&default=hubs%2Ftilebg-blogs.jpg)
![Marketing through synergy and collaboration [podcast]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTIxOCZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV81Zjk4MjJlZjRmOTZlLnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPWM4NzI0NmQyMTIyMGI3Zjk5ZjQ3YmVmZjIzNmNhNmUx&size=1&version=1603805935&sig=3a9fbe3249f6af685cbecd18892958f3&default=hubs%2Ftilebg-blogs.jpg)
![Building a B2B tech stack to unite marketing and sales [podcast]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTIxOCZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV81ZjhkZjQwYjE0ZjQ3LnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPWM0NWYzZDRlNTdlMjI0OWU2M2FjMTNlOWU4OGM0NTRi&size=1&version=1603211499&sig=c156b747b5b4896141215b109524c009&default=hubs%2Ftilebg-blogs.jpg)
![Aligning your brand to customer lifestyle and needs [podcast]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTIxOCZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV81Zjg0ZmVjN2QxYjM5LnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPTU1NDZlYmIxNzQ4N2RjMmNlOWVkZmJjMWQ4ZTEyN2Ri&size=1&version=1602594533&sig=41b4012e9d3b8b72eb7d2b955cd37138&default=hubs%2Ftilebg-blogs.jpg)
![Content's role at every stage of the buyer journey [podcast]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTIxOCZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV81ZjdiODViOGE2ZGVlLnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPWMxMGUxMWYzMzlkZmE4ZTJhOGE5NWJkZjlmNTFjMDQ0&size=1&version=1601990994&sig=dd395281fe94b90da9ebbf8d7500f980&default=hubs%2Ftilebg-blogs.jpg)
![Is pipeline dead? Keeping marketing metrics simple [podcast]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTIxOCZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV81ZjcyMmUzMmUwNjU2LnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPWY3OWQzYzIyMWM4YWU1Y2MyZDQxZTk3MmY1ZDgxYThi&size=1&version=1601387172&sig=fefa855e79c0a9bf2796364d95a65d2d&default=hubs%2Ftilebg-blogs.jpg)
![Speed and support key to B2B marketing today [podcast]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTIxOCZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV81ZjY4ZTg0YWJkNWZmLnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPWExMDkxZWZhN2ZlODZhMTFhZWM0ZmEzZjMzY2NiNDJl&size=1&version=1600779924&sig=5c9ab695f9c000f057efcc4f4d0e3d03&default=hubs%2Ftilebg-blogs.jpg)
![Your Role or Industry: Which is Better to Love in Marketing? [Podcast]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTIxOCZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV81ZjVmYjhmOTgxZWYxLnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPWU0YjcyM2NkZTE4ODFmZDUwMTIzNDRlNGQwNGE3NjU5&size=1&version=1600176181&sig=9c801d4ee07eb1b6a9dbb063b6c98719&default=hubs%2Ftilebg-blogs.jpg)
![Leading Marketing by Example and Succeeding Through Followership [Podcast]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTIxOCZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV81ZjVmYTY3YmI0MTM2LnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPTA5ZTRmMDA5NzA3NDIzYjJmYzYzNzAxYzBhZTUzMzBl&size=1&version=1600104060&sig=1f7c4f545c07fbbe76afcec858006dd0&default=hubs%2Ftilebg-blogs.jpg)
![Leading an enterprise with an entrepreneurial mindset [podcast]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTIxOCZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV81ZjRkNWYwNDZmMjI2LnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPWUxM2Q4OTJhZTljOGIxNjgwOGY5MDdlMjk5YzViY2Qz&size=1&version=1600969814&sig=4d86a03272d0bcb308482b34b0775cc3&default=hubs%2Ftilebg-blogs.jpg)
![Context of Content is Key for Connecting with Buyers [Podcast]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTIxOCZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV81ZjQ0MGY0MjUyYzIwLnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPTcxM2I1YTNjYWQ0OTI4N2I2ZDBiMmE1Zjc2MjNlMWI2&size=1&version=1598371154&sig=dd84b101571aa357b18839251ecd8fe3&default=hubs%2Ftilebg-blogs.jpg)
![Why Relevance is Key For Content on Social [Podcast]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTIxOCZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV81ZjNjMDEwYWM3MzAwLnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPTEzNTlmYjFhNGU4NDIzYzY2NjI0YzQ1NDI1OWM3MDMz&size=1&version=1597771297&sig=9b36af99e980e3ded148ddf7518f5536&default=hubs%2Ftilebg-blogs.jpg)