Podcasts

Speed and support key to B2B marketing today [podcast]

In this episode of The Marketer’s Journey, Randy Frisch interviews Alex Schmelkin, CMO of Unqork about how speed and support is key to B2B marketing—especially during a pandemic.

Your Role or Industry: Which is Better to Love in Marketing? [Podcast]

In this episode of The Marketer's Journey, Randy Frisch interviews Melanie Marcus, CMO at Surescripts, a health information technology company founded to automate the prescription process.

Leading Marketing by Example and Succeeding Through Followership [Podcast]

In this episode of The Marketer's Journey, hear from Rossa Shanks, CMO of Dow Jones about leading marketing by example and succeeding through followership.

Leading an Enterprise with an Entrepreneurial Mindset [Podcast]

In this episode of The Marketer's Journey, Randy Frisch chats with Jennifer Anaya, Ingram Micro’s Senior Vice President of Marketing, about leading an enterprise with an entrepreneurial mindset.

Context of Content is Key for Connecting with Buyers [Podcast]

In this episode of The Marketer’s Journey, Randy Frisch and guest Paul French discuss building content with context for buyers and the importance of sales and marketing teams working hand in hand.

Why Relevance is Key For Content on Social [Podcast]

In this episode of The Marketer’s Journey, Randy Frisch chats with Laura Pearce, Head of Marketing at Twitter Canada.

Amplifying Your Brand’s Message [Podcast]

Randy Frisch interviews Sean Pasternak, AVP of Global External Communications at Manulife, about telling a brand story for a company focused on regulatory products in a post-COVID society.

Selling Through Stories [Podcast]

In this episode of The Marketer’s Journey, Randy Frisch interviews Victor Lee about letting passion and belief guide your career, digital pivots, and the role of digital and storytelling.

Achieving Product Market Fit [Podcast]

In this episode of The Marketer’s Journey, Randy Frisch interviews Paul Cowan, CMO at Freshbooks, about the difference between marketing for startups vs. established companies, his career, and more.

Building Space For Your Team to Build Success [Podcast]

In this episode of The Marketer's Journey, hear Danielle Brown, CMO at Points, share the importance of utilizing your team in times of crisis and how to tailor communications for your customers.

The Marketer's Journey Season One

Shaping the Remote Buyer’s Journey with Messaging [Podcast]

In this episode of The Marketer's Journey, Randy Frisch interviews Christophe Coutelle, VP of Marketing at Element AI, about the strategies he’s using for messaging in 2020.

Product Messaging Is Product Strategy [Podcast]

In this episode of The Marketer's Journey, Randy Frisch interviews Des Cahill, CMO at Oracle, about the importance of storytelling in product marketing.

Achieving Cross-Departmental Alignment [Podcast]

In this episode, Randy Frisch chats with Saranya Babu about the key to achieving cross-departmental alignment in your organization.

Putting Product at the Heart of Marketing [Podcast]

In this episode of The Marketer's Journey, Randy Frisch interviews Chris McLaughlin, Chief Product & Marketing Officer at Nuxeo, about putting product at the heart of marketing.

Achieving 4x Growth Using Content Marketing [Podcast]

In this episode, Randy Frisch interviews Josh Leatherman of Service Express to learn how he took his company from 30M to 100M in less than a decade.

Storytelling and Having Fun with the Buyer Journey [Podcast]

In this episode of The Marketer's Journey, Randy Frisch chats with Henk Campher, VP of Corporate Marketing at Hootsuite about having fun with the buyer journey on social media.

Selling Strategically Versus Selling Functionally [Podcast]

Strategic selling starts with trust. In this episode, Randy Frisch chats with LeadMD CMO Andrea Lechner-Becker about selling strategically vs. functionally.

When to Introduce Price into the Buyer Journey [Podcast]

In this episode of The Marketer's Journey, Randy Frisch chats with Patrick Moorhead, CMO at Price f(x) about pricing conversations, finding a mentor, and more.