Podcasts

How Tableau’s Former CMO Made Customers Smarter [Podcast]

In this episode of The Marketer’s Journey, Randy Frisch is joined by Elissa Fink, former Tableau CMO, to chat about how she found value by helping customers get smarter.

The Sales Process Is Broken [Podcast]

The sales process is broken. Nobody actually enjoys buying anymore—especially not software. In this episode, Randy Frisch chats with Ryan Bonnici, CMO at G2, about this approach to this problem.

Why Content and Culture Are a CMO’s Two Main Jobs [Podcast]

In this episode of The Marketer's Journey podcast, Randy Frisch interviews Natalie Lambert, Chief Marketing Officer at Instart, about creating content and culture.

Growth Hacking Yourself Out of a Job [Podcast]

In this episode of The Marketer's Journey, Randy Frisch chats with Patrick Edmonds, CMO at Proposify, about explosive growth, his path to becoming a CMO, and more.

Use Storytelling to Integrate SDRs into Marketing [Podcast]

Hear from Edwin Abl, CMO at Modulr, about heading up the "smarketing" department in this episode of The Marketer's Journey podcast hosted by Randy Frisch.

Is Your Sales to Marketing Ratio 7:1? [Podcast]

In this episode of The Marketer's Journey podcast, hear from Dailius Wilson, VP of Sales and Growth at Get Accept, about how he positions sales and marketing.

How to Personalize Outreach for a Buying Committee [Podcast]

In this episode, hear from Meredyth Jensen, Senior Vice President of Marketing and Brand Communications at RGP about how to personalized outreach for a buying committee.

Could You Start Your Career in Your Mid 30s? [Podcast]

Hear from Patrick Spencer, Senior Director of Content Marketing at Fortinet, about how he launched his career in his mid-30s with a Ph.D—and how he built a content marketing strategy from scratch.

Build Your Marketing Strategy on Trust [Podcast]

In this episode of The Marketer's Journey podcast, Randy Frisch chats with Jeanne Hopkins about her career journey to becoming CMO at Lola.com.

Why Executive Alignment Drives Growth [Podcast]

In this episode, hear from Latane Conant about her career journey to becoming CMO at 6sense and how she keeps her team aligned.

Making It to the Top: Becoming the Head of Marketing [Podcast]

In this episode of The Marketer's Journey, we hear about James Winter's first VP of marketing role and the career journey that got him there.

Why Marketers Make Great Project Managers [Podcast]

In this episode of The Marketer's Journey, Randy Frisch chats with Christina Bottis, CMO at Coyote Logistics, to chat about her career journey, customer journey, and personal journey.

Brand Experience is an Inside Out Job [Podcast]

To create trust in the buyer’s journey, you have to be consistent. Just as employees have to buy into the brand of their organizations, buyers have to buy into the brand and the product. On this...

Why Empathy Is a Key Leadership Strategy [Podcast]

In this episode of The Marketer’s Journey, Maria Pergolino, Chief Marketing Officer at Forbes Communications Council, joins Randy Frisch to chat about why empathy is a key leadership strategy.

The Content Experience Show

What Marketers Can Learn from the Evolution of Podcasts [Podcast]

Closing out the final episode of the Content Experience Show Podcast is Jay Baer, Founder of Convince & Convert, with a look at the evolution of podcasts.

An Expert's Guide to Successful Marketing Personalization [Podcast]

Tyler Lessard, VP Marketing at Vidyard, joins the Content Experience Show Podcast to share insights on the right way to approach marketing personalization.

Is Your Brand Thinking About Positioning the Right Way? [Podcast]

April Dunford (author, speaker, and CEO of Ambient Strategy) joins the Content Experience Show Podcast with expert advice on product positioning.

What Podcasting Pros Want from Their Podcasts [Podcast]

In the final “Pardon the Marketing” episode of the Content Experience Show, podcasting pros Randy Frisch and Anna Hrach trade takes on podcasting trends.