×

You're seconds away from getting this guide!

First Name
Last Name
Company
By registering, you confirm that you agree to the storing and processing of your personal data by Uberflip as described in the Privacy Policy. By registering I confirm that I have read and agree to the Privacy Policy.
Enjoy!
Error - something went wrong!
   

Your No-Fear Guide to Scaling Personalized Content for ABM [Ebook]

December 4, 2018 Christine Otsuka

Alright, let’s talk ABM. If you’re doing it, you know it can be a massive undertaking. But the rewards you reap when it’s done right are worth the extra time you put into planning, strategizing, and implementing account-based marketing.

And while a lot has been solved for on the planning, segmentation, alignment, and results fronts, the concept of personalization at scale is what’s keeping many of today’s marketers up at night.

If you’re planning to do ABM at scale, you know you’ll need potentially thousands of pieces of content and countless personalized experiences for each and every one. I know I don’t have time to tailor a piece of content for every single target account. And it looks like other marketers agree.

A recent survey of B2B marketers engaging in an ABM strategy showed that while creating content by account segment is one of the most effective strategies for engaging target accounts, it’s also one of the most difficult to execute.

We call this ebook Your No-Fear Guide to help you take the pressure off yourself. We’ll walk you through how to scale personalized content for ABM. Our goal is to eliminate your content personalization fears so you can provide tailored, targeted experiences for your best prospects without losing sleep over the creation of hundreds of pieces of content.

Because ain’t nobody got time for that.

 

About the Author

Christine Otsuka

Christine is an experience-obsessed marketer. Officially, she's Uberflip's Senior Content Marketing Manager, where creating engaging content experiences for marketers is a challenge she accepts daily. She believes that if you can't attract, engage, and compel that next action with your content, then why bother? She also has a thing for pugs, but who doesn't.

Follow on Twitter Follow on Linkedin More Content by Christine Otsuka
Previous Article
Three Ways to Use Personalized Destinations for Your ABM Campaigns (Without Getting Too Creepy)
Three Ways to Use Personalized Destinations for Your ABM Campaigns (Without Getting Too Creepy)

Are you sending your target accounts to static landing pages or curated destinations? Find out how to take ...

Next Flipbook
How a Software Company Engaged 100% of Their 800 Target Accounts with Uberflip
How a Software Company Engaged 100% of Their 800 Target Accounts with Uberflip

Your No-Fear Guide to Scaling Personalized Content for ABM

Get Your Copy!