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Reaching maturity in your ABM practice is important for many reasons, among the most important is the acceleration of revenue, customer acquisition, and ROI. And, at the end of the day, adopters of mature ABM practices have fewer challenges meeting their revenue and growth targets. This is particularly true today, as we navigate the realities of a pandemic, tightened budgets, and increased work-from-home environments.
In this ebook sponsored by Uberflip as part of the ABM Innovation Tour, explore seven different account-based marketing strategies for the entire buyer journey.