Christine Otsuka

Christine is an experience-obsessed marketer. Officially, she's Uberflip's Senior Content Marketing Manager, where creating engaging content experiences for marketers is a challenge she accepts daily. She believes that if you can't attract, engage, and compel that next action with your content, then why bother? She also has a thing for pugs, but who doesn't.

  • Content Experience Ownership [Cheat Sheet]

    Content Experience Ownership [Cheat Sheet]

    What happens when your buyers are receiving the wrong messages, inconsistent experiences, and dead ends? It’s time to consider who is owning your content experience.

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  • Fixing the Content Problem: What Marketers Need to Hear About Their Content

    Fixing the Content Problem: What Marketers Need to Hear About Their Content

    In this article, we’ll discuss how content can be the key to sales productivity, but despite this fact, many organizations struggle with creating the right content and surfacing it for sales.

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  • How To Create Harmony Between Account-Based Marketing and Demand Generation

    How To Create Harmony Between Account-Based Marketing and Demand Generation

    Managing your current demand generation efforts and thinking about going all-in on ABM? Here’s how to ensure the two work in unison.

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  • Best B2B Lead Nurturing Examples

    Best B2B Lead Nurturing Examples

    In this article, you'll see some of the best examples of B2B lead nurturing campaigns and experiences.

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  • How To Create Content Consumption Paths

    How To Create Content Consumption Paths

    It's what every marketer wants—prospective buyers bingeing on their content. Get your buyers sales-ready faster by creating content consumption paths.

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  • Overcoming Content Experience Pitfalls

    Overcoming Content Experience Pitfalls

    While building a modern content experience may seem like a daunting task, it really isn’t. Here are some of the most common content experience pitfalls, as well as some solutions to help overcome them

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  • The New Marketing Standard Benchmark Report

    The New Marketing Standard Benchmark Report

    In this benchmark report, Heinz Marketing and Uberflip explore the new marketing standard and how B2B marketing leaders accelerate the buyer's journey with content.

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  • Remix Your Content Experience with Matthew Luhn1:49

    Remix Your Content Experience with Matthew Luhn

    In this episode of Remix Your Content Experience, Matthew Luhn shows us the power of story to impact purchasing decisions.

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  • Remix Your Content Experience with Corrine Sklar2:28

    Remix Your Content Experience with Corrine Sklar

    In this episode of Remix Your Content Experience, Corrine Sklar, CMO of IBM iX reveals the underrated skillset marketing teams often lack and it has nothing to do with analytics.

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  • A/B Testing: 3 Tests Our Marketing Team Ran and the Surprising Results

    A/B Testing: 3 Tests Our Marketing Team Ran and the Surprising Results

    A/B testing in digital marketing is a must-do! See what our marketing team is A/B testing and the results of our experiments.

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  • Six Ways to Use Content Experiences for Event Marketing

    Six Ways to Use Content Experiences for Event Marketing

    Amp up your event marketing, engage attendees to stop by your booth, and create personalized follow-up experiences for event attendees using Uberflip.

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  • Remix Your Content Experience with Laura Ramos2:25

    Remix Your Content Experience with Laura Ramos

    B2B buyers are becoming more anonymous, more emotional, and filtering out our messages now more than ever. So how do we, as marketers, reach them?

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  • 10 Call To Action Examples You'll Want to Steal

    10 Call To Action Examples You'll Want to Steal

    Are you making the most of your CTAs? Check out these call to action examples to draw inspiration and direct visitor behavior.

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  • Why Content Activation and Experience are on the Rise in B2B Content Marketing

    Why Content Activation and Experience are on the Rise in B2B Content Marketing

    Content activation and content experience are becoming more important than ever in B2B content marketing.

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  • How Does Uberflip Work?

    How Does Uberflip Work?

    Want to know how Uberflip works? Read on to find out more about the leading content experience platform and how your team can use it.

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  • Sales Enablement Deck Template

    Sales Enablement Deck Template

    Use this template to create sales and marketing alignment for demand campaigns

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  • Nurture Experience Checklist

    Nurture Experience Checklist

    Building a nurture experience? Use this checklist to ensure you have thought through all the elements when it comes to creating a destination for your nurture campaigns.

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  • How to Create High-Converting Demand Experiences35:14

    How to Create High-Converting Demand Experiences

    In this webinar, you'll learn how to build engaging, immersive, multi-channel experiences optimized for content consumption, so prospects can self-nurture and convert to sales-ready leads faster.

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  • Remix Your Content Experience with Joey Coleman2:19

    Remix Your Content Experience with Joey Coleman

    Are you focused on your post-sale experience? In this episode of Remix Your Content Experience, Joey Coleman explains how to never lose a customer again.

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  • Unlocking the Power of Nurture Experiences16:28

    Unlocking the Power of Nurture Experiences

    <p>Are your nurture campaigns in need of a tune-up? We've been experimenting over the past year, trying to uncover the secret to truly engaging nurture programs and alas, we've found it! The best part

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