Christine Otsuka

Christine is an experience-obsessed marketer. She was Uberflip's Director of Content, where creating engaging content experiences for marketers was a challenge she accepted daily. She believes that if you can't attract, engage, and compel that next action with your content, then why bother? She also has a thing for pugs, but who doesn't.

over 4 years ago
ICYMI: Uberflip’s spring 2021 launch event recap

Did you miss Uberflip's spring 2021 launch event? We've recapped the highlights so you won't miss a beat.

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about 5 years ago
Content mapping template

Do you have the right content to answer your prospects' questions and effectively nurture them? Use our content mapping template to find out!

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over 5 years ago
April Quote

"Sometimes in the wave of change we find our true direction."

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over 5 years ago
How healthcare marketers can use Uberflip

Wondering how Uberflip could work for you? We break down how the leading content experience platform can help healthcare marketers achieve their goals.

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over 5 years ago
How to personalize your marketing campaigns without getting overwhelmed

Personalization is what buyers have come to expect. But where do you start? And how do you scale? In this video, Hillary Lupo Carpio shares her step-by-step process.

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over 5 years ago
How financial services marketers use Uberflip

If you’re a marketer in the financial services industry, you might be thinking: how can Uberflip work for me?

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over 5 years ago
Why you need to talk to your customers once a week

You can't be a customer-centric organization if you're not speaking to your customers regularly. In this video, Christina Bottis from Coyote Logistics shares four reasons to pick up the phone.

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over 5 years ago
How to Make the Most of Your Old Content

From changing titles to repurposing, Neil Patel shows marketers how to make the most of their old content.

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over 5 years ago
How to build trust between marketing and sales

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over 5 years ago
Trends Report: What Today's Marketers Are Focused On in 2020

Find out what strategies, tactics, and trends marketers are focused on this year in Uberflip's annual trends report.

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over 5 years ago
So Over It: 6 Trends Past Their Prime

Done. Gone. Goodbye. We’ve rounded up the top trends marketers wish would just go away already.

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over 5 years ago
Trendwatch 2020: Digital Marketing Trends on the Horizon

Staying on top of digital marketing trends can be tough. But we’re here to help with our roundup of 2020’s biggest digital marketing trends.

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over 5 years ago
Content experience ownership [cheat sheet]

What happens when your buyers are receiving the wrong messages, inconsistent experiences, and dead ends? It’s time to consider who is owning your content experience.

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over 5 years ago
Fixing the content problem: What marketers need to hear about their content

In this article, we’ll discuss how content can be the key to sales productivity, but despite this fact, many organizations struggle with creating the right content and surfacing it for sales.

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almost 3 years ago
Account Based Marketing vs. Lead Generation: How To Use Both Together

Discover how to balance ABM and demand generation to ensure you’re making the most of your marketing strategy. Learn how Uberflip can help get you there.

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almost 6 years ago
Best B2B Lead Nurturing Examples

In this article, you'll see some of the best examples of B2B lead nurturing campaigns and experiences.

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almost 6 years ago
Content consumption paths: The key to journey acceleration

It's what every marketer wants—prospective buyers bingeing on their content. Get your buyers sales-ready faster by creating content consumption paths.

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almost 6 years ago
Overcoming Content Experience Pitfalls

While building a modern content experience may seem like a daunting task, it really isn’t. Here are some of the most common content experience pitfalls, as well as some solutions to help overcome them

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almost 6 years ago
The New Marketing Standard Benchmark Report

In this benchmark report, Heinz Marketing and Uberflip explore the new marketing standard and how B2B marketing leaders accelerate the buyer's journey with content.

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almost 6 years ago
Remix Your Content Experience with Matthew Luhn

In this episode of Remix Your Content Experience, Matthew Luhn shows us the power of story to impact purchasing decisions.

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