Christine Otsuka

Christine is Uberflip's Senior Content Marketing Manager. Creating smart, engaging content experiences for B2B marketers is not just her day job, but her daily delight! She's the keeper of the Ed Cal and manages Uberflip's content marketing programs. She also has a thing for pugs, but who doesn't.

  • 10 Things Our Marketing Team is Thankful For

    10 Things Our Marketing Team is Thankful For

    We took a few moments this holiday season to give thanks for our many (marketing) blessings!

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  • What is a Content Experience?

    What is a Content Experience?

    In this blog article, we provide a content experience definition and break it down into three distinct parts—environment, structure, and engagement.

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  • The Content Experience Framework: How to Build Content Experiences at Scale in 5 Easy Steps

    The Content Experience Framework: How to Build Content Experiences at Scale in 5 Easy Steps

    As marketers attempt to create personalized experiences for their prospects and target accounts, they'll need a framework to scale that approach. We break it down in 5 easy steps.

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  • Uberflip’s Hub Gets a Content Experience Refresh

    Uberflip’s Hub Gets a Content Experience Refresh

    In this blog post, we discuss the changes we made to the Uberflip Content Hub's appearance and navigation and our rationale behind each change.

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  • 7 Things to Consider When Relaunching Your Website

    7 Things to Consider When Relaunching Your Website

    Redesigning your website? Doing a complete overhaul? We've got you covered. Check out these 7 not-so-obvious things to consider when relaunching your website.

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  • Uberflip Named Best Content Personalization Software by MarTech Breakthrough Awards

    Uberflip Named Best Content Personalization Software by MarTech Breakthrough Awards

    Uberflip wins the 2018 MarTech Breakthrough Award for Best Content Personalization software.

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  • The Content Experience Framework: How to Build Content Experiences at Scale in 5 Easy Steps

    The Content Experience Framework: How to Build Content Experiences at Scale in 5 Easy Steps

    As marketers attempt to create personalized experiences for their prospects and target accounts, they'll need a framework to scale that approach. We break it down in 5 easy steps.

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  • Gating Content: This One Small Change Will 7x Your Conversion Rate

    Gating Content: This One Small Change Will 7x Your Conversion Rate

    Why do we send our inbound traffic outbound? In this blog post, we’ll explore why there’s a huge difference in conversion rate between landing pages and overlay CTAs.

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  • Lost and Found! How to Ensure B2B Buyers Discover Your Content

    Lost and Found! How to Ensure B2B Buyers Discover Your Content

    It’s not enough to create great content, we need it to be easily found and discovered by B2B buyers. In this article, we'll show you three ways to increase your content's discoverability.

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  • The Content Experience Report

    The Content Experience Report

    The first-ever Content Experience Report uses data science to show B2B marketers how they can boost content engagement and conversions.

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  • Before and After: Content Experience Makeovers

    Before and After: Content Experience Makeovers

    I love before-and-after shows. Seriously, who doesn’t love a good makeover? Whether it’s basically anything on HGTV, Netflix’s Queer Eye, or Snapchat’s Face Forward, there’s something about...

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  • How to Turn B2B Blog Subscribers into Sales-Ready Prospects

    How to Turn B2B Blog Subscribers into Sales-Ready Prospects

    Moving B2B blog subscribers from casual readers to sales-ready prospects isn't as hard as you think. Read on for ideas!

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  • Build Up Your Blog Subscriber Base for Better B2B Lead Generation

    Build Up Your Blog Subscriber Base for Better B2B Lead Generation

    Gating content is one way to generate leads. But if you want to ramp up B2B lead generation, build up subscribers to your blog first.

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  • ABM Hits and Headaches [Infographic]

    ABM Hits and Headaches [Infographic]

    Struggling with your ABM strategy? See what B2B marketers prioritize and find challenging about account-based marketing in this infographic.

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  • Do I Really Need to Worry About Content Experience? [Infographic]

    Do I Really Need to Worry About Content Experience? [Infographic]

    We know you have a lot on your plate. So we've broken down why content experience should be a top priority for you in this infographic.

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  • How to Choose the Right Content for Your Lead Nurturing Campaign

    How to Choose the Right Content for Your Lead Nurturing Campaign

    In this quick guide, we'll show you how to select the right content for your lead nurturing campaign.

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  • How We’re Doing It: Our Journey to Content Experience Ownership

    How We’re Doing It: Our Journey to Content Experience Ownership

    Missing links? Competing CTAs? In this blog post, we look at how an email fail caused us to examine who within our marketing team was responsible for the content experience.

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  • Should Digital Marketers Own the Content Experience In Your Organization?

    Should Digital Marketers Own the Content Experience In Your Organization?

    In this blog post, we look at where digital marketing and content experience converge and uncover whether digital marketers should be held accountable for their organization's content experience.

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  • Should Demand Generation Marketers Own the Content Experience In Your Organization?

    Should Demand Generation Marketers Own the Content Experience In Your Organization?

    Since content experience can help or hinder conversions and shorten the sales cycle, should content experience ultimately sit with the demand generation team?

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  • Should Content Marketers Own the Content Experience In Your Organization?

    Should Content Marketers Own the Content Experience In Your Organization?

    In this article, you'll discover some of the reasons why content marketers should own aspects of the content experience in their organization, but ultimately why they shouldn’t be fully accountable.

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