Christine Otsuka

Christine is an experience-obsessed marketer. Officially, she's Uberflip's Senior Content Marketing Manager, where creating engaging content experiences for marketers is a challenge she accepts daily. She believes that if you can't attract, engage, and compel that next action with your content, then why bother? She also has a thing for pugs, but who doesn't.

How Financial Services Marketers Can Use Uberflip

If you’re a marketer in the financial services industry, you might be thinking: how can Uberflip work for me?

Read Article
Trends Report: What Today's Marketers Are Focused On in 2020

Find out what strategies, tactics, and trends marketers are focused on this year in Uberflip's annual trends report.

Read Flipbook
Trendwatch 2020: Digital Marketing Trends on the Horizon

Staying on top of digital marketing trends can be tough. But we’re here to help with our roundup of 2020’s biggest digital marketing trends.

Read Article
Content Experience Ownership [Cheat Sheet]

What happens when your buyers are receiving the wrong messages, inconsistent experiences, and dead ends? It’s time to consider who is owning your content experience.

Read Article
Fixing the Content Problem: What Marketers Need to Hear About Their Content

In this article, we’ll discuss how content can be the key to sales productivity, but despite this fact, many organizations struggle with creating the right content and surfacing it for sales.

Read Article
How To Create Harmony Between Account-Based Marketing and Demand Generation

Managing your current demand generation efforts and thinking about going all-in on ABM? Here’s how to ensure the two work in unison.

Read Article
Best B2B Lead Nurturing Examples

In this article, you'll see some of the best examples of B2B lead nurturing campaigns and experiences.

Read Article
How To Create Content Consumption Paths

It's what every marketer wants—prospective buyers bingeing on their content. Get your buyers sales-ready faster by creating content consumption paths.

Read Article
Overcoming Content Experience Pitfalls

While building a modern content experience may seem like a daunting task, it really isn’t. Here are some of the most common content experience pitfalls, as well as some solutions to help overcome them

Read Article
The New Marketing Standard Benchmark Report

In this benchmark report, Heinz Marketing and Uberflip explore the new marketing standard and how B2B marketing leaders accelerate the buyer's journey with content.

Read Flipbook
1:49

Remix Your Content Experience with Matthew Luhn

In this episode of Remix Your Content Experience, Matthew Luhn shows us the power of story to impact purchasing decisions.

Watch Video
2:28

Remix Your Content Experience with Corrine Sklar

In this episode of Remix Your Content Experience, Corrine Sklar, CMO of IBM iX reveals the underrated skillset marketing teams often lack and it has nothing to do with analytics.

Watch Video
A/B Testing: 3 Tests Our Marketing Team Ran and the Surprising Results

A/B testing in digital marketing is a must-do! See what our marketing team is A/B testing and the results of our experiments.

Read Article
Six Ways to Use Content Experiences for Event Marketing

Amp up your event marketing, engage attendees to stop by your booth, and create personalized follow-up experiences for event attendees using Uberflip.

Read Article
2:25

Remix Your Content Experience with Laura Ramos

B2B buyers are becoming more anonymous, more emotional, and filtering out our messages now more than ever. So how do we, as marketers, reach them?

Watch Video
10 Call To Action Examples You'll Want to Steal

Are you making the most of your CTAs? Check out these call to action examples to draw inspiration and direct visitor behavior.

Read Article
Why Content Activation and Experience are on the Rise in B2B Content Marketing

Content activation and content experience are becoming more important than ever in B2B content marketing.

Read Article
How Does Uberflip Work?

Want to know how Uberflip works? Read on to find out more about the leading content experience platform and how your team can use it.

Read Article
Sales Enablement Deck Template

Use this template to create sales and marketing alignment for demand campaigns

Read Article
Nurture Experience Checklist

Building a nurture experience? Use this checklist to ensure you have thought through all the elements when it comes to creating a destination for your nurture campaigns.

Read Article
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Christine Otsuka

How Financial Services Marketers Can Use Uberflip

If you’re a marketer in the financial services industry, you might be thinking: how can Uberflip work for me?

Trends Report: What Today's Marketers Are Focused On in 2020

Find out what strategies, tactics, and trends marketers are focused on this year in Uberflip's annual trends report.

Trendwatch 2020: Digital Marketing Trends on the Horizon

Staying on top of digital marketing trends can be tough. But we’re here to help with our roundup of 2020’s biggest digital marketing trends.

Content Experience Ownership [Cheat Sheet]

What happens when your buyers are receiving the wrong messages, inconsistent experiences, and dead ends? It’s time to consider who is owning your content experience.

Fixing the Content Problem: What Marketers Need to Hear About Their Content

In this article, we’ll discuss how content can be the key to sales productivity, but despite this fact, many organizations struggle with creating the right content and surfacing it for sales.

How To Create Harmony Between Account-Based Marketing and Demand Generation

Managing your current demand generation efforts and thinking about going all-in on ABM? Here’s how to ensure the two work in unison.

Best B2B Lead Nurturing Examples

In this article, you'll see some of the best examples of B2B lead nurturing campaigns and experiences.

How To Create Content Consumption Paths

It's what every marketer wants—prospective buyers bingeing on their content. Get your buyers sales-ready faster by creating content consumption paths.

Overcoming Content Experience Pitfalls

While building a modern content experience may seem like a daunting task, it really isn’t. Here are some of the most common content experience pitfalls, as well as some solutions to help overcome them

The New Marketing Standard Benchmark Report

In this benchmark report, Heinz Marketing and Uberflip explore the new marketing standard and how B2B marketing leaders accelerate the buyer's journey with content.

Remix Your Content Experience with Matthew Luhn

In this episode of Remix Your Content Experience, Matthew Luhn shows us the power of story to impact purchasing decisions.

Remix Your Content Experience with Corrine Sklar

In this episode of Remix Your Content Experience, Corrine Sklar, CMO of IBM iX reveals the underrated skillset marketing teams often lack and it has nothing to do with analytics.

A/B Testing: 3 Tests Our Marketing Team Ran and the Surprising Results

A/B testing in digital marketing is a must-do! See what our marketing team is A/B testing and the results of our experiments.

Six Ways to Use Content Experiences for Event Marketing

Amp up your event marketing, engage attendees to stop by your booth, and create personalized follow-up experiences for event attendees using Uberflip.

Remix Your Content Experience with Laura Ramos

B2B buyers are becoming more anonymous, more emotional, and filtering out our messages now more than ever. So how do we, as marketers, reach them?

10 Call To Action Examples You'll Want to Steal

Are you making the most of your CTAs? Check out these call to action examples to draw inspiration and direct visitor behavior.

Why Content Activation and Experience are on the Rise in B2B Content Marketing

Content activation and content experience are becoming more important than ever in B2B content marketing.

How Does Uberflip Work?

Want to know how Uberflip works? Read on to find out more about the leading content experience platform and how your team can use it.

Sales Enablement Deck Template

Use this template to create sales and marketing alignment for demand campaigns

Nurture Experience Checklist

Building a nurture experience? Use this checklist to ensure you have thought through all the elements when it comes to creating a destination for your nurture campaigns.