Christine Otsuka
Christine is an experience-obsessed marketer. Officially, she's Uberflip's Senior Content Marketing Manager, where creating engaging content experiences for marketers is a challenge she accepts daily. She believes that if you can't attract, engage, and compel that next action with your content, then why bother? She also has a thing for pugs, but who doesn't.
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Overcoming Content Experience Pitfalls
While building a modern content experience may seem like a daunting task, it really isn’t. Here are some of the most common content experience pitfalls, as well as some solutions to help overcome them
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August Quote
“Say no to the things that keep you on a certain level and say yes to the things that will help you keep moving on.” -Brian Honigman, CEO of Honigman Media
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Tests We're Running This Month!
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The New Marketing Standard Benchmark Report
In this benchmark report, Heinz Marketing and Uberflip explore the new marketing standard and how B2B marketing leaders accelerate the buyer's journey with content.
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1:49
Remix Your Content Experience with Matthew Luhn
In this episode of Remix Your Content Experience, Matthew Luhn shows us the power of story to impact purchasing decisions.
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2:28
Remix Your Content Experience with Corrine Sklar
In this episode of Remix Your Content Experience, Corrine Sklar, CMO of IBM iX reveals the underrated skillset marketing teams often lack and it has nothing to do with analytics.
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A/B Testing: 3 Tests Our Marketing Team Ran and the Surprising Results
A/B testing in digital marketing is a must-do! See what our marketing team is A/B testing and the results of our experiments.
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Tests We're Running This Month!
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July Quote
"Good marketing makes the company look smart. Great marketing makes the customer feel smart." - Joe Chernov
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Six Ways to Use Content Experiences for Event Marketing
Amp up your event marketing, engage attendees to stop by your booth, and create personalized follow-up experiences for event attendees using Uberflip.
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2:25
Remix Your Content Experience with Laura Ramos
B2B buyers are becoming more anonymous, more emotional, and filtering out our messages now more than ever. So how do we, as marketers, reach them?
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June Quote
“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” - Amrita Sahasrabudhe, VP Marketing, FastMed Urgent Care
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Tests We're Running This Month!
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10 Call To Action Examples You'll Want to Steal
Are you making the most of your CTAs? Check out these call to action examples to draw inspiration and direct visitor behavior.
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Why Content Activation and Experience are on the Rise in B2B Content Marketing
Content activation and content experience are becoming more important than ever in B2B content marketing.
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