Christine Otsuka

Christine is an experience-obsessed marketer. Officially, she's Uberflip's Senior Content Marketing Manager, where creating engaging content experiences for marketers is a challenge she accepts daily. She believes that if you can't attract, engage, and compel that next action with your content, then why bother? She also has a thing for pugs, but who doesn't.

  • There's a Faster Path to Pipeline: Why Content Experience Matters Now

    There's a Faster Path to Pipeline: Why Content Experience Matters Now

    We've got the low-down on why content experience matters to marketing teams right now. And it has everything to do with pipeline and revenue.

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  • April Quote

    "Sometimes in the wave of change we find our true direction."

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  • How to Generate Leads from Content (and 7x Your Conversion Rate)

    How to Generate Leads from Content (and 7x Your Conversion Rate)

    What good is all this traffic if you can't convert visitors into leads. We'll show you how to generate leads from content and 7x your conversion rate

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  • How Healthcare Marketers Can Use Uberflip

    How Healthcare Marketers Can Use Uberflip

    Wondering how Uberflip could work for you? We break down how the leading content experience platform can help healthcare marketers achieve their goals.

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  • How Financial Services Marketers Can Use Uberflip

    How Financial Services Marketers Can Use Uberflip

    If you’re a marketer in the financial services industry, you might be thinking: how can Uberflip work for me?

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  • How to Build Trust Between Marketing and Sales2:03

    How to Build Trust Between Marketing and Sales

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  • Trends Report: What Today's Marketers Are Focused On in 2020

    Trends Report: What Today's Marketers Are Focused On in 2020

    Find out what strategies, tactics, and trends marketers are focused on this year in Uberflip's annual trends report.

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  • So Over It: 6 Trends Past Their Prime

    So Over It: 6 Trends Past Their Prime

    Done. Gone. Goodbye. We’ve rounded up the top trends marketers wish would just go away already.

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  • Trendwatch 2020: Digital Marketing Trends on the Horizon

    Trendwatch 2020: Digital Marketing Trends on the Horizon

    Staying on top of digital marketing trends can be tough. But we’re here to help with our roundup of 2020’s biggest digital marketing trends.

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  • Content Experience Ownership [Cheat Sheet]

    Content Experience Ownership [Cheat Sheet]

    What happens when your buyers are receiving the wrong messages, inconsistent experiences, and dead ends? It’s time to consider who is owning your content experience.

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  • Fixing the Content Problem: What Marketers Need to Hear About Their Content

    Fixing the Content Problem: What Marketers Need to Hear About Their Content

    In this article, we’ll discuss how content can be the key to sales productivity, but despite this fact, many organizations struggle with creating the right content and surfacing it for sales.

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  • How To Create Harmony Between Account-Based Marketing and Demand Generation

    How To Create Harmony Between Account-Based Marketing and Demand Generation

    Managing your current demand generation efforts and thinking about going all-in on ABM? Here’s how to ensure the two work in unison.

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  • Best B2B Lead Nurturing Examples

    Best B2B Lead Nurturing Examples

    In this article, you'll see some of the best examples of B2B lead nurturing campaigns and experiences.

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  • How To Create Content Consumption Paths

    How To Create Content Consumption Paths

    It's what every marketer wants—prospective buyers bingeing on their content. Get your buyers sales-ready faster by creating content consumption paths.

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  • Overcoming Content Experience Pitfalls

    Overcoming Content Experience Pitfalls

    While building a modern content experience may seem like a daunting task, it really isn’t. Here are some of the most common content experience pitfalls, as well as some solutions to help overcome them

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  • The New Marketing Standard Benchmark Report

    The New Marketing Standard Benchmark Report

    In this benchmark report, Heinz Marketing and Uberflip explore the new marketing standard and how B2B marketing leaders accelerate the buyer's journey with content.

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  • Remix Your Content Experience with Matthew Luhn1:49

    Remix Your Content Experience with Matthew Luhn

    In this episode of Remix Your Content Experience, Matthew Luhn shows us the power of story to impact purchasing decisions.

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  • Remix Your Content Experience with Corrine Sklar2:28

    Remix Your Content Experience with Corrine Sklar

    In this episode of Remix Your Content Experience, Corrine Sklar, CMO of IBM iX reveals the underrated skillset marketing teams often lack and it has nothing to do with analytics.

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  • A/B Testing: 3 Tests Our Marketing Team Ran and the Surprising Results

    A/B Testing: 3 Tests Our Marketing Team Ran and the Surprising Results

    A/B testing in digital marketing is a must-do! See what our marketing team is A/B testing and the results of our experiments.

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  • Six Ways to Use Content Experiences for Event Marketing

    Six Ways to Use Content Experiences for Event Marketing

    Amp up your event marketing, engage attendees to stop by your booth, and create personalized follow-up experiences for event attendees using Uberflip.

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