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It’s no secret that today’s buyers are overwhelmed. The average consumer experiences tremendous marketing fatigue and the experience isn’t always a positive one. In addition, buyers are doing more and more of their research online, which makes the content B2B marketers leverage in their programs even more important.
To better understand how today's B2B marketing leaders accelerate the buyer's journey with content, Heinz Marketing and Uberflip conducted a research study in June 2019.
In this report, you'll learn:
- The best ways today's marketing leaders are not only continuing but accelerating the buyer journey with content
- How effective and important content really is to demand programs
- The number one priority across the board for marketing leaders in financial, tech, healthcare and manufacturing industries and the biggest opportunities for B2B marketers to win