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Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Compelling B2B Audiences to Engage Through ABM

What does an effective B2B account-based marketing strategy look like? To help you answer this question, Uberflip commissioned an account-based marketing strategy survey in partnership with Ascend2.

Data-driven practices have enabled relatively new strategies for improving content experience personalization and performance, such as account-based marketing (ABM). But what does an effective B2B account-based marketing strategy look like? To help you answer this question, Uberflip commissioned an account-based marketing strategy survey in partnership with Ascend2.