On this episode of The Marketer’s Journey, I interview Ashley Kramer, CMO and CSO at GitLab—a company that’s a true force in the DevOps space. Having previously held roles as Chief Product Officer at Sisense and GM at Tableau Software, Ashley has plenty of wisdom to share about taking an unconventional route to the CMO role. She also offers her perspective on how to make all customers feel welcome and connect with them through a smart content strategy.
Key takeaways from this episode:
- Create a consistent experience. During her time at Tableau Software, Ashley learned the importance of creating a consistent experience for customers despite any major differences among the company’s various business units. In Ashley’s words, “no matter what you're talking about, no matter what you're promoting, no matter what you're trying to get customers to understand about the company, it has to feel like the same company.”
- Passion comes in threes. For Ashley, when it comes to choosing a company for her next position, she needs to feel strongly passionate about three things: the product, the space, and the people on the team. She emphasized the importance of finding a position that feels like a fit culture-wise since it very often sets the tone for your entire role and tenure with the company.
- Empower your team to think outside the box. When it comes to content, Ashley is always thinking of new ways to encourage her team to think creatively and find fresh ideas to keep audiences engaged. For example, she’s keen on keeping a finger on the pulse of the community to seek inspiration and gain new insights daily.