Why Segmentation Starts with Brand Positioning w/ Carin Van Vuuren, CMO at Greenhouse [Podcast]

Reinventing Your Event Strategy Post Pandemic w/ Ran Avrahamy, CMO at AppsFlyer [Podcast]

How to Target the Right Audience by Unifying Customer Data w/ Megan McDonagh [Podcast]

Fun Is Key to Creating Engaging Brand Experiences w/ Kevin Marasco, CMO at Tebra [Podcast]

Tebra's Kevin Marasco shares his tips for building a brand that feels approachable and authentic to your customers.

Breaking Down the Barriers Between GTM Teams w/ Amanda Bird Malko, CMO at G2 [Podcast]

The Best Question to Ask Your Company’s Experts w/ Lisa Campbell, CMO at OneTrust [Podcast]

Why Segmentation Ensures Engaging Messaging w/ Quinn O'Brien [Podcast]

How CMOs have had to change to a virtual-first market w/ Jennifer Griffin Smith [Podcast]

Gong's CMO Encourages You to ACT NOW in a Market Downturn w/ Udi Ledergor, CMO at Gong [Podcast]

On this episode of The Marketer’s Journey, I interview Udi Ledergor, CMO at Gong about the challenges he's faced as marketer number one helping to scale the organization to over $7 billion in value.

Leading with a Story Formed from Data [Podcast]

In this episode of The Marketer’s Journey, I interview Venkat Nagaswamy, EVP and CMO at telecommunications company Mitel.

How ABM Builds Authentic Relationships with Buyers [Podcast]

In this episode of The Marketer’s Journey, I interview Randi Barshack, CMO of RollWorks, a division of NextRoll, an account-based marketing platform for B2B marketing and sales.

Driving Demand through Data Mapped Buyer Journeys [Podcast]

On this episode of The Marketer’s Journey, I interview Nicole Milstead, CMO at FinancialForce—a company that’s a true force in the world of B2B marketing.

How StockX is Using Content to Create a Culture [Podcast]

On this episode of The Marketer’s Journey, I interview Deena Bahri, the CMO of StockX, an online destination where you can buy and sell trendy sneakers, collectibles, and other luxury items.

Why this CMO has Product Marketing Guide all Messaging and Content [Podcast]

Using a "Pod" Segmentation to Improve Personalization Where it Counts [Podcast]

On this episode of The Marketer’s Journey, I interview Shawn Ahmed, the CMO of CloudBees, a platform which provides the leading DevOps solutions for large and compliance-first organizations.

Why Knowing the Stage of Your Buyer’s Journey is Key to Your GTM [Podcast]

How to Elevate the Voice of the Customer in Your GTM [Podcast]

Your guide to marketing in a down market

This CMO used Customer Stories at Salesforce and Okta to own the market [Podcast]