Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

1 day ago
How to Adapt your Offering by Listening to the Buyers [podcast]

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9 days ago
How to Build a Modern Marketing Team for Scale [podcast]

In this episode of The Marketer's Journey, Randy Frisch interviews Karen Peterson about How to Build a Modern Marketing Team for Scale

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16 days ago
Leading Brand + Content Strategy with a PR Background [podcast]

In this episode of The Marketer's Journey, Randy Frisch interviews Kristin Treat about Leading Brand + Content Strategy with a PR Background

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23 days ago
Winning through an industry lens with ABM [podcast]

In this episode of The Marketer's Journey, Randy Frisch interviews Chuck Johnston about Winning through an industry lens with ABM

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29 days ago
Growing through Acquisition and Maintaining Consistent Tone [podcast]

In this episode of The Marketer's Journey, Randy Frisch interviews Bethany Walsh about Growing through Acquisition and Maintaining Consistent Tone

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about 1 month ago
Leading disruption and bringing people together [podcast]

In this episode of The Marketer's Journey, Randy Frisch interviews Robin Daniels about leading disruption and bringing people together.

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about 1 month ago
Scaling for global marketing with vertical squads [podcast]

In this episode of The Marketer’s Journey, Randy Frisch interviews Allison MacLeod, EVP of Global Marketing at Flywire.

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about 2 months ago
Influencing social change as a marketing leader [podcast]

In this episode of The Marketer's Journey, Randy Frisch interviews Deborah Singer, CMO of Girls Who Code, about her career journey.

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2 months ago
Leading marketing with sales as a partner [podcast]

In this episode of The Marketer's Journey, Randy Frisch speaks with Rebecca Grimes, CMO at Ruby, about thriving in "the new abnormal."

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2 months ago
The importance of buyer experience in the new abnormal [podcast]

In this episode, Randy Frisch and Duri Alajrami discuss the prominence of digital and how Duri thinks of the buyer journey and sales funnel at Moneris.

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3 months ago
Why marketing should own customer growth [podcast]

In this episode of The Marketer's Journey, Randy Frisch chats with Soraya Alexander about how customer marketing is an undervalued tool that often allows for faster growth than customer acquisition.

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3 months ago
Mobilizing your team to adapt your product [podcast]

In this episode of The Marketer’s Journey, Randy Frisch interviews Samantha Goldman, VP of Marketing at breather.

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3 months ago
Reset your personal brand for career growth [podcast]

In this episode of The Marketer’s Journey, Randy Frisch interviews Susanne Gurman, SVP of Marketing at SecurityScorecard.

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3 months ago
Harnessing a product led growth funnel [podcast]

In this episode of The Marketer's Journey, explore the different types of go-to-market strategies, what it’s like working at a high growth company, and more.

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4 months ago
Marketing through synergy and collaboration [podcast]

In this episode of The Marketer’s Journey, Randy Frisch interviews Caleb Rubin, Head and VP of Marketing at EQ Bank.

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4 months ago
Building a B2B tech stack to unite marketing and sales [podcast]

In this episode, Randy Frisch interviews Mauricio Barberi about the importance of sales and marketing alignment and how his history as an engineer benefited him in business.

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5 months ago
Aligning your brand to customer lifestyle and needs [podcast]

In this episode of The Marketer's Journey, Randy Frisch interviews Martin Fecko, CMO at Tangerine, Canada’s leading digital bank.

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5 months ago
Content's role at every stage of the buyer journey [podcast]

In this episode of The Marketer's Journey, Randy Frisch interviews Dayna Rothman, CMO at OneLogin, about her non-traditional path to becoming CMO as a content marketer.

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5 months ago
Has your brand identity evolved beyond your origins?

In this blog post, Uberflip President and CMO Randy Frisch explains why a full rebrand isn't necessary to realign buyer perception

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5 months ago
Is pipeline dead? Keeping marketing metrics simple [podcast]

In this episode of The Marketer's Journey, Randy Frisch chats with the CMO at Electric, Andrea Kayal, about keeping metrics simple in marketing.

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