Randy Frisch

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

15 days ago
Leading with a Story Formed from Data [Podcast]

In this episode of The Marketer’s Journey, I interview Venkat Nagaswamy, EVP and CMO at telecommunications company Mitel.

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22 days ago
How ABM Builds Authentic Relationships with Buyers [Podcast]

In this episode of The Marketer’s Journey, I interview Randi Barshack, CMO of RollWorks, a division of NextRoll, an account-based marketing platform for B2B marketing and sales.

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29 days ago
Driving Demand through Data Mapped Buyer Journeys [Podcast]

On this episode of The Marketer’s Journey, I interview Nicole Milstead, CMO at FinancialForce—a company that’s a true force in the world of B2B marketing.

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about 1 month ago
How StockX is Using Content to Create a Culture [Podcast]

On this episode of The Marketer’s Journey, I interview Deena Bahri, the CMO of StockX, an online destination where you can buy and sell trendy sneakers, collectibles, and other luxury items.

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about 1 month ago
Why this CMO has Product Marketing Guide all Messaging and Content [Podcast]

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about 2 months ago
Using a "Pod" Segmentation to Improve Personalization Where it Counts [Podcast]

On this episode of The Marketer’s Journey, I interview Shawn Ahmed, the CMO of CloudBees, a platform which provides the leading DevOps solutions for large and compliance-first organizations.

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about 2 months ago
Why Knowing the Stage of Your Buyer’s Journey is Key to Your GTM [Podcast]

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2 months ago
How to Elevate the Voice of the Customer in Your GTM [Podcast]

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2 months ago
Your guide to marketing in a down market

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2 months ago
This CMO used Customer Stories at Salesforce and Okta to own the market [Podcast]

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3 months ago
Why This CMO has Staked a Claim on the Product Side of the Business [Podcast]

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3 months ago
How to make every purchase personal [Podcast]

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3 months ago
Why CMOs are well positioned to be CEOs [Podcast]

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3 months ago
Balancing a Channel Investment with Your Direct Marketing Budget w/ Cate Lochead

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4 months ago
How a CMO and CFO can align for predictable revenue growth [Podcast]

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4 months ago
Breaking the marketing mold [Podcast]

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4 months ago
When your Content and GTM Needs a Refresh [Podcast]

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5 months ago
Building Relationships Through Gifting [Podcast]

In this episode I interview Daniel Incandela, CMO of Reachdesk. We discuss the importance of creating a human connection in marketing, building relationships through gifting & more.

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6 months ago
A Prototype for GTM Disruption [Podcast]

In this episode I interview Jeff Boehm, the CMO of Formlabs. We discuss the 3D printing space and some of its practical applications in areas like dentistry, the medical field and more.

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6 months ago
How Coursera Acquires 84% of Customers Without Spend [Podcast]

In this episode I interview Kim Caldbeck, the CMO of Coursera. We discuss how Kim approached learning the business, and how she ultimately worked her way up to the role of CMO.

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