Randy Frisch

Product Messaging Is Product Strategy [Podcast]

In this episode of The Marketer's Journey, Randy Frisch interviews Des Cahill, CMO at Oracle, about the importance of storytelling in product marketing.

Marketing Strategies for Overcoming Challenges

Achieving Cross-Departmental Alignment [Podcast]

In this episode, Randy Frisch chats with Saranya Babu about the key to achieving cross-departmental alignment in your organization.

Putting Product at the Heart of Marketing [Podcast]

In this episode of The Marketer's Journey, Randy Frisch interviews Chris McLaughlin, Chief Product & Marketing Officer at Nuxeo, about putting product at the heart of marketing.

Achieving 4x Growth Using Content Marketing [Podcast]

In this episode, Randy Frisch interviews Josh Leatherman of Service Express to learn how he took his company from 30M to 100M in less than a decade.

Storytelling and Having Fun with the Buyer Journey [Podcast]

In this episode of The Marketer's Journey, Randy Frisch chats with Henk Campher, VP of Corporate Marketing at Hootsuite about having fun with the buyer journey on social media.

Selling Strategically Versus Selling Functionally [Podcast]

Strategic selling starts with trust. In this episode, Randy Frisch chats with LeadMD CMO Andrea Lechner-Becker about selling strategically vs. functionally.

When to Introduce Price into the Buyer Journey [Podcast]

In this episode of The Marketer's Journey, Randy Frisch chats with Patrick Moorhead, CMO at Price f(x) about pricing conversations, finding a mentor, and more.

How to Engage in a Mobile-First World [Podcast]

In this episode of The Marketer's Journey podcast, Randy Frisch chats with Tara Ryan, CMO at Swrve, about consumer engagement in a mobile-first world and overseeing two IPOs.

Marketers Thrive on Flexibility [Podcast]

Randy Frisch interviews Peter Isaacson, CMO at Demandbase, about his team’s decision to postpone the ABM Innovation Summit, and how important it is for marketers to be flexible.

Integrating Content Into the Customer Journey [Podcast]

Steven Shapiro, VP of Marketing at CleverTap, joins Randy Frisch on The Marketer's Journey podcast to discuss marketing ownership over the entire customer journey.

The Next Wave of B2B Marketing [Podcast]

In this episode of The Marketer's Journey podcast, Randy Frisch chats with Scott Vaughan, Chief Growth Officer at Integrate, Inc. about the next wave of B2B marketing.

How Tableau’s Former CMO Made Customers Smarter [Podcast]

In this episode of The Marketer’s Journey, Randy Frisch is joined by Elissa Fink, former Tableau CMO, to chat about how she found value by helping customers get smarter.

Focus on People, Focus on Teams

In this blog post, Randy Frisch shares his favorite takeaways from conversations he's had with marketing leaders about the importance of teams.

The Sales Process Is Broken [Podcast]

The sales process is broken. Nobody actually enjoys buying anymore—especially not software. In this episode, Randy Frisch chats with Ryan Bonnici, CMO at G2, about this approach to this problem.

Why Content and Culture Are a CMO’s Two Main Jobs [Podcast]

In this episode of The Marketer's Journey podcast, Randy Frisch interviews Natalie Lambert, Chief Marketing Officer at Instart, about creating content and culture.

Growth Hacking Yourself Out of a Job [Podcast]

In this episode of The Marketer's Journey, Randy Frisch chats with Patrick Edmonds, CMO at Proposify, about explosive growth, his path to becoming a CMO, and more.

Use Storytelling to Integrate SDRs into Marketing [Podcast]

Hear from Edwin Abl, CMO at Modulr, about heading up the "smarketing" department in this episode of The Marketer's Journey podcast hosted by Randy Frisch.

Is Your Sales to Marketing Ratio 7:1? [Podcast]

In this episode of The Marketer's Journey podcast, hear from Dailius Wilson, VP of Sales and Growth at Get Accept, about how he positions sales and marketing.