Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

1 day ago
Reset your personal brand for career growth [podcast]

In this episode of The Marketer’s Journey, Randy Frisch interviews Susanne Gurman, SVP of Marketing at SecurityScorecard.

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9 days ago
Harnessing a product led growth funnel [podcast]

In this episode of The Marketer's Journey, explore the different types of go-to-market strategies, what it’s like working at a high growth company, and more.

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29 days ago
Marketing through synergy and collaboration [podcast]

In this episode of The Marketer’s Journey, Randy Frisch interviews Caleb Rubin, Head and VP of Marketing at EQ Bank.

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about 1 month ago
Building a B2B tech stack to unite marketing and sales [podcast]

In this episode, Randy Frisch interviews Mauricio Barberi about the importance of sales and marketing alignment and how his history as an engineer benefited him in business.

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about 1 month ago
Aligning your brand to customer lifestyle and needs [podcast]

In this episode of The Marketer's Journey, Randy Frisch interviews Martin Fecko, CMO at Tangerine, Canada’s leading digital bank.

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about 2 months ago
Content's role at every stage of the buyer journey [podcast]

In this episode of The Marketer's Journey, Randy Frisch interviews Dayna Rothman, CMO at OneLogin, about her non-traditional path to becoming CMO as a content marketer.

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about 2 months ago
Has your brand identity evolved beyond your origins?

In this blog post, Uberflip President and CMO Randy Frisch explains why a full rebrand isn't necessary to realign buyer perception

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about 2 months ago
Is pipeline dead? Keeping marketing metrics simple [podcast]

In this episode of The Marketer's Journey, Randy Frisch chats with the CMO at Electric, Andrea Kayal, about keeping metrics simple in marketing.

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2 months ago
Speed and support key to B2B marketing today [podcast]

In this episode of The Marketer’s Journey, Randy Frisch interviews Alex Schmelkin, CMO of Unqork about how speed and support is key to B2B marketing—especially during a pandemic.

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2 months ago
Your Role or Industry: Which is Better to Love in Marketing? [Podcast]

In this episode of The Marketer's Journey, Randy Frisch interviews Melanie Marcus, CMO at Surescripts, a health information technology company founded to automate the prescription process.

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3 months ago
Leading Marketing by Example and Succeeding Through Followership [Podcast]

In this episode of The Marketer's Journey, hear from Rossa Shanks, CMO of Dow Jones about leading marketing by example and succeeding through followership.

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3 months ago
Leading an enterprise with an entrepreneurial mindset [podcast]

In this episode of The Marketer's Journey, Randy Frisch chats with Jennifer Anaya, Ingram Micro’s Senior Vice President of Marketing, about leading an enterprise with an entrepreneurial mindset.

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3 months ago
Context of Content is Key for Connecting with Buyers [Podcast]

In this episode of The Marketer’s Journey, Randy Frisch and guest Paul French discuss building content with context for buyers and the importance of sales and marketing teams working hand in hand.

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3 months ago
Why Relevance is Key For Content on Social [Podcast]

In this episode of The Marketer’s Journey, Randy Frisch chats with Laura Pearce, Head of Marketing at Twitter Canada.

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4 months ago
Amplifying Your Brand’s Message [Podcast]

Randy Frisch interviews Sean Pasternak, AVP of Global External Communications at Manulife, about telling a brand story for a company focused on regulatory products in a post-COVID society.

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4 months ago
Selling Through Stories [Podcast]

In this episode of The Marketer’s Journey, Randy Frisch interviews Victor Lee about letting passion and belief guide your career, digital pivots, and the role of digital and storytelling.

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4 months ago
Achieving Product Market Fit [Podcast]

In this episode of The Marketer’s Journey, Randy Frisch interviews Paul Cowan, CMO at Freshbooks, about the difference between marketing for startups vs. established companies, his career, and more.

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4 months ago
Building Space For Your Team to Build Success [Podcast]

In this episode of The Marketer's Journey, hear Danielle Brown, CMO at Points, share the importance of utilizing your team in times of crisis and how to tailor communications for your customers.

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6 months ago
Shaping the Remote Buyer’s Journey with Messaging [Podcast]

In this episode of The Marketer's Journey, Randy Frisch interviews Christophe Coutelle, VP of Marketing at Element AI, about the strategies he’s using for messaging in 2020.

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7 months ago
Product Messaging Is Product Strategy [Podcast]

In this episode of The Marketer's Journey, Randy Frisch interviews Des Cahill, CMO at Oracle, about the importance of storytelling in product marketing.

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