Randy Frisch

As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.

  • When to Introduce Price into the Buyer Journey [Podcast]

    When to Introduce Price into the Buyer Journey [Podcast]

    In this episode of The Marketer's Journey, Randy Frisch chats with Patrick Moorhead, CMO at Price f(x) about pricing conversations, finding a mentor, and more.

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  • How to Engage in a Mobile-First World [Podcast]

    How to Engage in a Mobile-First World [Podcast]

    In this episode of The Marketer's Journey podcast, Randy Frisch chats with Tara Ryan, CMO at Swrve, about consumer engagement in a mobile-first world and overseeing two IPOs.

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  • Marketers Thrive on Flexibility [Podcast]

    Marketers Thrive on Flexibility [Podcast]

    Randy Frisch interviews Peter Isaacson, CMO at Demandbase, about his team’s decision to postpone the ABM Innovation Summit, and how important it is for marketers to be flexible.

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  • Integrating Content Into the Customer Journey [Podcast]

    Integrating Content Into the Customer Journey [Podcast]

    Steven Shapiro, VP of Marketing at CleverTap, joins Randy Frisch on The Marketer's Journey podcast to discuss marketing ownership over the entire customer journey.

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  • The Next Wave of B2B Marketing [Podcast]

    The Next Wave of B2B Marketing [Podcast]

    In this episode of The Marketer's Journey podcast, Randy Frisch chats with Scott Vaughan, Chief Growth Officer at Integrate, Inc. about the next wave of B2B marketing.

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  • How Tableau’s Former CMO Made Customers Smarter [Podcast]

    How Tableau’s Former CMO Made Customers Smarter [Podcast]

    In this episode of The Marketer’s Journey, Randy Frisch is joined by Elissa Fink, former Tableau CMO, to chat about how she found value by helping customers get smarter.

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  • Focus on People, Focus on Teams

    Focus on People, Focus on Teams

    In this blog post, Randy Frisch shares his favorite takeaways from conversations he's had with marketing leaders about the importance of teams.

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  • The Sales Process Is Broken [Podcast]

    The Sales Process Is Broken [Podcast]

    The sales process is broken. Nobody actually enjoys buying anymore—especially not software. In this episode, Randy Frisch chats with Ryan Bonnici, CMO at G2, about this approach to this problem.

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  • Why Content and Culture Are a CMO’s Two Main Jobs [Podcast]

    Why Content and Culture Are a CMO’s Two Main Jobs [Podcast]

    In this episode of The Marketer's Journey podcast, Randy Frisch interviews Natalie Lambert, Chief Marketing Officer at Instart, about creating content and culture.

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  • Growth Hacking Yourself Out of a Job [Podcast]

    Growth Hacking Yourself Out of a Job [Podcast]

    In this episode of The Marketer's Journey, Randy Frisch chats with Patrick Edmonds, CMO at Proposify, about explosive growth, his path to becoming a CMO, and more.

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  • Use Storytelling to Integrate SDRs into Marketing [Podcast]

    Use Storytelling to Integrate SDRs into Marketing [Podcast]

    Hear from Edwin Abl, CMO at Modulr, about heading up the "smarketing" department in this episode of The Marketer's Journey podcast hosted by Randy Frisch.

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  • Is Your Sales to Marketing Ratio 7:1? [Podcast]

    Is Your Sales to Marketing Ratio 7:1? [Podcast]

    In this episode of The Marketer's Journey podcast, hear from Dailius Wilson, VP of Sales and Growth at Get Accept, about how he positions sales and marketing.

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  • How to Personalize Outreach for a Buying Committee [Podcast]

    How to Personalize Outreach for a Buying Committee [Podcast]

    In this episode, hear from Meredyth Jensen, Senior Vice President of Marketing and Brand Communications at RGP about how to personalized outreach for a buying committee.

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  • Could You Start Your Career in Your Mid 30s? [Podcast]

    Could You Start Your Career in Your Mid 30s? [Podcast]

    Hear from Patrick Spencer, Senior Director of Content Marketing at Fortinet, about how he launched his career in his mid-30s with a Ph.D—and how he built a content marketing strategy from scratch.

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  • The One Thing You Need in Marketing Is Empathy

    The One Thing You Need in Marketing Is Empathy

    If there's one thing the best marketing leaders all value, it's empathy. Check out this advice from marketers to learn why without empathy, marketing just isn’t as effective.

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  • Build Your Marketing Strategy on Trust [Podcast]

    Build Your Marketing Strategy on Trust [Podcast]

    In this episode of The Marketer's Journey podcast, Randy Frisch chats with Jeanne Hopkins about her career journey to becoming CMO at Lola.com.

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  • Why Executive Alignment Drives Growth [Podcast]

    Why Executive Alignment Drives Growth [Podcast]

    In this episode, hear from Latane Conant about her career journey to becoming CMO at 6sense and how she keeps her team aligned.

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  • Making It to the Top: Becoming the Head of Marketing [Podcast]

    Making It to the Top: Becoming the Head of Marketing [Podcast]

    In this episode of The Marketer's Journey, we hear about James Winter's first VP of marketing role and the career journey that got him there.

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  • Why Marketers Make Great Project Managers [Podcast]

    Why Marketers Make Great Project Managers [Podcast]

    In this episode of The Marketer's Journey, Randy Frisch chats with Christina Bottis, CMO at Coyote Logistics, to chat about her career journey, customer journey, and personal journey.

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  • Brand Experience is an Inside Out Job [Podcast]

    Brand Experience is an Inside Out Job [Podcast]

    To create trust in the buyer’s journey, you have to be consistent. Just as employees have to buy into the brand of their organizations, buyers have to buy into the brand and the product. On this...

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