On this episode of The Marketer’s Journey, I interview Wendy Steinle, CMO at Domo, a cloud software company. Wendy has worked across a variety of sectors prior to her time at Domo, including positions at Adobe, Novell, and Degreed. Throughout her career, she’s tied her love of words with data to become a well-rounded marketer and storyteller. Wendy believes strongly in needing a robust content marketing strategy that connects with people throughout the buyer's journey—and that positioning yourself in a place of trust is key to conversion. In today’s episode, we discuss the importance of having a variety of experiences to be a great CMO, the human element of marketing, and the importance of consistent messaging.
Key takeaways from this episode:
- People buy from people they trust. Wendy stresses the importance of trust in the buyer's journey. Humanizing your marketing and anchoring your strategy in a human approach fosters trust and connection, which can ultimately lead to conversions.
- Connect your content. Your content strategy should connect a consistent message and compelling story to resonate with different buyers.
- Be a full-journey marketer. Wendy and her team look at every step of the buyer’s journey in depth, developing personas and pain points for each, and then creating strategies for reaching each persona and addressing their questions.