Uberflip's Podcasts

Discover top marketers’ strategies and secrets in these podcasts hosted by Uberflip’s President and CMO, Randy Frisch.

  • Shaping the Remote Buyer’s Journey with Messaging [Podcast]

    Shaping the Remote Buyer’s Journey with Messaging [Podcast]

    In this episode of The Marketer's Journey, Randy Frisch interviews Christophe Coutelle, VP of Marketing at Element AI, about the strategies he’s using for messaging in 2020.

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  • Product Messaging Is Product Strategy [Podcast]

    Product Messaging Is Product Strategy [Podcast]

    In this episode of The Marketer's Journey, Randy Frisch interviews Des Cahill, CMO at Oracle, about the importance of storytelling in product marketing.

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  • Achieving Cross-Departmental Alignment [Podcast]

    Achieving Cross-Departmental Alignment [Podcast]

    In this episode, Randy Frisch chats with Saranya Babu about the key to achieving cross-departmental alignment in your organization.

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  • Putting Product at the Heart of Marketing [Podcast]

    Putting Product at the Heart of Marketing [Podcast]

    In this episode of The Marketer's Journey, Randy Frisch interviews Chris McLaughlin, Chief Product & Marketing Officer at Nuxeo, about putting product at the heart of marketing.

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  • Achieving 4x Growth Using Content Marketing [Podcast]

    Achieving 4x Growth Using Content Marketing [Podcast]

    In this episode, Randy Frisch interviews Josh Leatherman of Service Express to learn how he took his company from 30M to 100M in less than a decade.

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  • Storytelling and Having Fun with the Buyer Journey [Podcast]

    Storytelling and Having Fun with the Buyer Journey [Podcast]

    In this episode of The Marketer's Journey, Randy Frisch chats with Henk Campher, VP of Corporate Marketing at Hootsuite about having fun with the buyer journey on social media.

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  • It's Official! Content Experience Gets Its Own Category on G2 Crowd!

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  • Selling Strategically Versus Selling Functionally [Podcast]

    Selling Strategically Versus Selling Functionally [Podcast]

    Strategic selling starts with trust. In this episode, Randy Frisch chats with LeadMD CMO Andrea Lechner-Becker about selling strategically vs. functionally.

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  • When to Introduce Price into the Buyer Journey [Podcast]

    When to Introduce Price into the Buyer Journey [Podcast]

    In this episode of The Marketer's Journey, Randy Frisch chats with Patrick Moorhead, CMO at Price f(x) about pricing conversations, finding a mentor, and more.

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  • How to Engage in a Mobile-First World [Podcast]

    How to Engage in a Mobile-First World [Podcast]

    In this episode of The Marketer's Journey podcast, Randy Frisch chats with Tara Ryan, CMO at Swrve, about consumer engagement in a mobile-first world and overseeing two IPOs.

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  • Marketers Thrive on Flexibility [Podcast]

    Marketers Thrive on Flexibility [Podcast]

    Randy Frisch interviews Peter Isaacson, CMO at Demandbase, about his team’s decision to postpone the ABM Innovation Summit, and how important it is for marketers to be flexible.

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  • Integrating Content Into the Customer Journey [Podcast]

    Integrating Content Into the Customer Journey [Podcast]

    Steven Shapiro, VP of Marketing at CleverTap, joins Randy Frisch on The Marketer's Journey podcast to discuss marketing ownership over the entire customer journey.

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  • The Next Wave of B2B Marketing [Podcast]

    The Next Wave of B2B Marketing [Podcast]

    In this episode of The Marketer's Journey podcast, Randy Frisch chats with Scott Vaughan, Chief Growth Officer at Integrate, Inc. about the next wave of B2B marketing.

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  • How Tableau’s Former CMO Made Customers Smarter [Podcast]

    How Tableau’s Former CMO Made Customers Smarter [Podcast]

    In this episode of The Marketer’s Journey, Randy Frisch is joined by Elissa Fink, former Tableau CMO, to chat about how she found value by helping customers get smarter.

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  • The Sales Process Is Broken [Podcast]

    The Sales Process Is Broken [Podcast]

    The sales process is broken. Nobody actually enjoys buying anymore—especially not software. In this episode, Randy Frisch chats with Ryan Bonnici, CMO at G2, about this approach to this problem.

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  • Why Content and Culture Are a CMO’s Two Main Jobs [Podcast]

    Why Content and Culture Are a CMO’s Two Main Jobs [Podcast]

    In this episode of The Marketer's Journey podcast, Randy Frisch interviews Natalie Lambert, Chief Marketing Officer at Instart, about creating content and culture.

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  • Growth Hacking Yourself Out of a Job [Podcast]

    Growth Hacking Yourself Out of a Job [Podcast]

    In this episode of The Marketer's Journey, Randy Frisch chats with Patrick Edmonds, CMO at Proposify, about explosive growth, his path to becoming a CMO, and more.

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  • Use Storytelling to Integrate SDRs into Marketing [Podcast]

    Use Storytelling to Integrate SDRs into Marketing [Podcast]

    Hear from Edwin Abl, CMO at Modulr, about heading up the "smarketing" department in this episode of The Marketer's Journey podcast hosted by Randy Frisch.

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  • Is Your Sales to Marketing Ratio 7:1? [Podcast]

    Is Your Sales to Marketing Ratio 7:1? [Podcast]

    In this episode of The Marketer's Journey podcast, hear from Dailius Wilson, VP of Sales and Growth at Get Accept, about how he positions sales and marketing.

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  • How to Personalize Outreach for a Buying Committee [Podcast]

    How to Personalize Outreach for a Buying Committee [Podcast]

    In this episode, hear from Meredyth Jensen, Senior Vice President of Marketing and Brand Communications at RGP about how to personalized outreach for a buying committee.

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  • Could You Start Your Career in Your Mid 30s? [Podcast]

    Could You Start Your Career in Your Mid 30s? [Podcast]

    Hear from Patrick Spencer, Senior Director of Content Marketing at Fortinet, about how he launched his career in his mid-30s with a Ph.D—and how he built a content marketing strategy from scratch.

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