Conex: The Content Experience Show | Content Marketing Podcast

Welcome to Conex: The Content Experience Show content marketing podcast, where we unlock the strategies and secrets of the best content marketers in the world. The Conex Show is co-hosted by Uberflip's President and CMO, Randy Frisch. New episodes are released every Monday.

  • How University of Arizona is Using Audience Segmentation to Optimize Engagement [Podcast]

    How University of Arizona is Using Audience Segmentation to Optimize Engagement [Podcast]

    Jenna Rutschman, Director of Marketing and Communications, College of Social and Behavioral Sciences at University of Arizona, discusses audience segmentation in higher education.

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  • How to Make Your Business Panic Proof [Podcast]

    How to Make Your Business Panic Proof [Podcast]

    Jess Ostroff, Director of Calm at Don’t Panic Management, joins the Content Experience Show to discuss finding your specialization and her new book, Panic Proof.

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  • How Contently Uses Storytelling to Build Human Connections [Podcast]

    How Contently Uses Storytelling to Build Human Connections [Podcast]

    Shane Snow, Founder at Large, and Joe Lazauskas, Editor in Chief and Director of Content Strategy at Contently, discuss how storytelling can build powerful human connections.

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  • How to Create a Word of Mouth Marketing Strategy [Podcast]

    How to Create a Word of Mouth Marketing Strategy [Podcast]

    Jay Baer, Founder of Convince & Convert, joins the Content Experience Show to discuss Talk Triggers and word of mouth marketing.

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  • Why Content Experience Is the New Content Marketing [Podcast]

    Why Content Experience Is the New Content Marketing [Podcast]

    Anna Hrach, Strategist at Convince & Convert, and Uberflip CMO Randy Frisch discuss the upcoming changes in the Content Pros Podcast and the importance of the content experience.

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  • How Blackbaud Achieves Deeper Segmentation [Podcast]

    How Blackbaud Achieves Deeper Segmentation [Podcast]

    Lisa Kenney, Sr. Demand Generation Marketing Manager at Blackbaud, joins the Content Pros Podcast to discuss audience analysis and segmentation.

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  • Why Convince & Convert Values Culture and Consistency when Creating Content [Podcast]

    Why Convince & Convert Values Culture and Consistency when Creating Content [Podcast]

    Anna Hrach, Strategist at Convince & Convert, joins the Content Pros Podcast to discuss culture and consistency.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to...

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  • How Vidyard Uses Video to Diversify Content [Podcast]

    How Vidyard Uses Video to Diversify Content [Podcast]

    Tyler Lessard, Vice President of Marketing at Vidyard, joins the Content Pros Podcast as a guest this time to discuss content diversity and his time as co-host of the show.

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  • Why Susan Hartman Believes in Giving Knowledge Away [Podcast]

    Why Susan Hartman Believes in Giving Knowledge Away [Podcast]

    Susan Hartman, Partner at Susan Hartman Consulting, joins the Content Pros Podcast to discuss team coordination and how giving away knowledge can lead to tremendous growth.

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  • Why Quality Always Beats Quantity in Content Marketing [Podcast]

    Why Quality Always Beats Quantity in Content Marketing [Podcast]

    Cara McCarron, President of The Content Company, joins the Content Pros Podcast to discuss why quality is king when it comes to content creation. Special thanks to our sponsors: Vidyard Uberflip...

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  • How ExamSoft Works With Customers to Create Relevant Content [Podcast]

    How ExamSoft Works With Customers to Create Relevant Content [Podcast]

    Stephanie Totty, Director of Marketing at Examsoft, joins the Content Pros Podcast to discuss how ExamSoft works with customers to create content through its ambassador program.

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  • How HarperCollins Christian Publishing Maintains an Active Community [Podcast]

    How HarperCollins Christian Publishing Maintains an Active Community [Podcast]

    Jason Schemmel, Social Media Manager at HarperCollins Christian Publishing, joins the Content Pros Podcast to talk about building and engaging with a healthy, active community.

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  • How Lion Brand Yarn Company Turns Customers Into Influencers [Podcast]

    How Lion Brand Yarn Company Turns Customers Into Influencers [Podcast]

    Ilana Rabinowitz, Vice President of Marketing and Product Development at Lion Brand Yarn Company, discusses how Lion Brand works with influencers to promote new products and engage customers.

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  • Why Salma Jafri Builds Content Strategy Around Video First [Podcast]

    Why Salma Jafri Builds Content Strategy Around Video First [Podcast]

    Salma Jafri, Video Content Strategist and Owner of Salma Jafri Media, joins the Content Pros Podcast to discuss why and how she starts her entire content strategy with video first.

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  • How Andrea Fryrear Keeps Content Agile and Responsive [Podcast]

    How Andrea Fryrear Keeps Content Agile and Responsive [Podcast]

    Andrea Fryrear, President and Lead Trainer at AgileSherpas, discusses the three rules of agile marketing and steps to take to become more flexible and responsive to your customers.

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  • What Andy Crestodina Learned From Surveying 1,000 Bloggers [Podcast]

    What Andy Crestodina Learned From Surveying 1,000 Bloggers [Podcast]

    Andy Crestodina of Orbit Media shares a first-look at the insights gleaned from his annual survey of 1,000+ bloggers and how you can build your lifetime body of work.

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  • Why Robert Rose Wants to Kill Marketing [Podcast]

    Why Robert Rose Wants to Kill Marketing [Podcast]

    Robert Rose, Chief Strategy Officer for the Content Marketing Institute, discusses why he thinks it's time to kill marketing and start fresh with content that stands apart from sales.

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  • How Melanie Deziel Uses Native Advertising to Reel In New Customers [Podcast]

    How Melanie Deziel Uses Native Advertising to Reel In New Customers [Podcast]

    Melanie Deziel, Branded Content Consultant and Speaker for Mdeziel Media, joins the Content Pros Podcast to share how native advertising is the most underrated form of content marketing.

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  • Why the Content Marketing Institute Wants You to Do Less but Better [Podcast]

    Why the Content Marketing Institute Wants You to Do Less but Better [Podcast]

    Michele Linn, VP of Content for the Content Marketing Institute, joins the Content Pros Podcast to share her three pillars to a successful content strategy.

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  • How Demand Spring Uses Long-Form Video to Qualify and Convert Leads [Podcast]

    How Demand Spring Uses Long-Form Video to Qualify and Convert Leads [Podcast]

    Delaney Turner, Director of Content Strategy for Demand Spring, discusses why long-form documentary videos are the type of content that keeps on giving when it comes to qualified leads and planning.

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