Read between the lines: Is ineffective content hurting your pipeline initiatives?
60-70% of your content goes unread. If you’re a Demand Marketer this may not bother you too much but remember, all of your campaigns and channels are pointing to content. If that content isn’t being consumed, then all of your hard work – and money – is going to waste because prospects won’t engage.
Let’s fix that.
In this webinar Michael Barry, Senior Manager of Global Marketing at ManpowerGroup, and Beth Wanner, Senior Director of Product Marketing & Brand Strategy at Uberflip, will discuss how to serve up the right piece of content, to the right person, at the right time, to maximize content consumption and accelerate the buyer journey.
Watch to learn:
- How to understand which content to use at each stage of the buyer’s journey
- How to select content for campaign follow-up
- When to, and when not to, leverage content personalization
- How to increase content consumption to minimize campaign effort