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Balancing Content and Product Marketing in a Product Centric Company [podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Megan Lueders, CMO at Silicon Labs. Silicon Labs is a transformative company in the semiconductor space, and focused on building a smarter more connected world. As a tech company, their marketing has always been product focused but today we explore how the buyer journey is transitioning and the acceleration of digital has driven a need for content marketing and other touchpoints for product driven businesses. We also discuss Megan’s career journey and how she used a six month sabbatical to focus on her family, but also refocus on herself and understand what she needed in her career. Any buyer journey starts with a customer saying “give me something that will be of use to me” and Megan took a similar approach to her career, assessing opportunities for value, fit and holding out for the right opportunity.

Key takeaways from this episode:

  • You can balance being a career driven leader and a family person. For Megan, she needed this time to refine her needs and approach and be strategic about her next move. 
  • Your career is like a marriage-- it needs to be right because it has implications on every aspect of your life. It needs to be a good match and a good partnership
  • Even when your company is product driven, it can’t be as simple as “these are our products, buy them from us”, especially during these turbulent times when things are less certain, you need to connect with customers and potential customers in increasingly different and digital ways

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch