When should B2B marketers gate their content?
Did you know that as much as 80% of B2B content has been gated in recent years? As we learned in our segment about content personalization, gating content at the top of the funnel could turn a lead off.
This week on Frequently Asked Fridays, VP of Marketing, Michael Waldron shares best practices around when content gating can help, or hinder the customer journey. Please gate responsibly.
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