We know better than anyone that a marketer’s dream state is to have all of their data flowing seamlessly through all of their marketing platforms. Doing so makes it so much easier to orchestrate a seamless customer journey!
Before investing in a new platform, one of the most important things you typically want to explore is how it will work with your existing tech. In this article, we dig into how Uberflip plugs into HubSpot and how the two platforms can work together to help you achieve your marketing goals.
How it works: An overview
Connecting Uberflip and HubSpot will allow you to unlock audience insights that will inform how you present content to your prospects. Using HubSpot insights in Uberflip, you’ll be able to refine and optimize your content experiences by understanding what content is the most compelling and what converts the best. This means you’ll be able to send more prospects down the funnel faster!
You’ll also be able to track and evaluate audience insights like never before. Uberflip engagement data can be passed directly into HubSpot, giving you more visibility into when buyers are showing intent and what content they’re interacting with. This knowledge will help you develop effective messaging and share only the most valuable content assets to engage prospects—every time.
Check out this video to see how HubSpot and Uberflip can work together to power your demand programs:
Connecting HubSpot to Uberflip
Linking your HubSpot instance to your Uberflip account is a simple, one-time process. You’ll just need to make sure that you have Integration permissions within your HubSpot account.
From there, you’ll be able to select HubSpot from the Integrations page within Uberflip. You’ll be asked to log in and prompted to grant access, as seen in the screenshot below. After that, you’ll be all ready to start passing data into your MAP from Uberflip!
Passing data between HubSpot and Uberflip
With HubSpot and Uberflip, you can completely eliminate dead ends in your marketing by harnessing the benefits of Uberflip CTAs to seamlessly gate content without stand-alone landing pages, and pair that with real-time personalization that's always recommending the next best piece.
You can also refine and enhance your lead scoring model based on content engagement metrics so that you’re sending better and more qualified leads over to your sales team. That data can then be passed into Salesforce to enable you to easily report on your ROI and attribution—helping you prove the value of your content.
That’s only the beginning
Once you have HubSpot fully integrated with Uberflip, you can begin building remarkable content experiences, accelerating your marketing funnel, and gathering audience insights that will help you create the best possible journey for your audience. All that’s left is to get started!
For more information about how Uberflip connects with HubSpot, take a look at this resource: