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Advanced Analytics & Optimization: How Writers Can Use Data to Research and Rank

MarketingProfs B2B Marketing Forum

Date/Time: Wednesday, October 19 @ 3:00pm

Speaker: Andy Crestodina, Co-founder at Orbit Media

Andy Crestodina is simply the best. Seriously – you won't want to miss this session.

Andy will teach  you how to:

  • Use data to reveal which topics your readers love most
  • Improve quality of content for both search robots and human readers
  • Implement tricks and tools for measuring ROI
  • Improve both rankings and content quality using Google search results
  • Find what questions your audience are asking... and which competitors are answering
  • Use analytics to see which articles are almost at that tipping point
  • Future-proof your rankings by targeting topics, not keyphrases
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