Date: Thursday, November 17

Time: 1:00pm–1:40pm

Speakers: Cheri Keith, SiriusDecisions Research Analyst: Technology and Services; Christine Polewarczyk, SiriusDecisions Research Director: Strategic Communications Management

From SiriusDecisions:

Content is fuel for the revenue engine, but very few b-to-b organizations have unlocked the secrets to creating, activating and curating it. In search of powerful content, b-to-b organizations have invested heavily in applications that manage, store or create content assets, often resulting in a tangled mess of systems with redundant functionality that still fails to solve underlying process or strategy gaps. This presentation will provide the following benefits:

For marketing:

• Gain clarity on what tools are required to support each stage of the content lifecycle
• Learn how to optimize content processes and measurement based on goals, KPIs, and feedback

For sales:

• Learn how to measure what content sales reps are using and how it is driving business value
• Understand what to look for when buying technology to manage sales content based on current utilization and needs