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Uberflip's B2B Marketing Forum Agenda

MarketingProfs B2B Marketing Forum Uberflip Agenda

Get the most out of this year’s B2B Marketing Forum by attending these hand-picked sessions! Click through each session to get a description and info on why you should attend.

Day 1: Wednesday, October 19

7:30am - 8:15amMorning Mingle: Speed Networking Over Breakfast

8:30am - 9:15am – Opening General Session Keynote: Ann Handley

9:15am - 10:15am – Opening Keynote: Andrew Davis

10:15am - 10:45am – Refreshment Break: BOOK A MEETING WITH UBERFLIP!

10:45am - 11:45amBeyond the Hype: How to Use "Account Based Everything" As Your Best Outbound Weapon

11:45am - 1:15pm – Lunch Break: BOOK A MEETING WITH UBERFLIP!

1:15pm - 1:30pm – Time to get to sessions (stop by the Uberflip booth on the way!)

1:30pm - 2:30pmMarketing Technology for the Rest of Us: Run Marketing So You Can Do More Marketing

2:30pm - 3:00pm – Refreshment Break: BOOK A MEETING WITH UBERFLIP!

3:00pm - 4:00pmAdvanced Analytics & Optimization: How Writers Can Use Data to Research and Rank

4:00pm - 4:15pm – Time to get to sessions (stop by the Uberflip booth along the way!)

4:15pm - 5:15pmIs Your Marketing Strategy Ready to Do it All?

5:15pm - 7:15pmB2B's 10 Year Birthiversary Hullabaloo

Day 2: Thursday, October 20

7:00am-8:00amMindfulness with MarketingProfs CEO Allen Weiss

8:15am - 9:30am – Opening Keynote: John Maeda

9:30am - 10:00am – Refreshment Break: BOOK A MEETING WITH UBERFLIP!

10:00 - 11:00amTeach Me How! Big Love: How to Pick the Perfect Co-Marketing and Technology Partners to Grow Your Marketing Programs

11:00am - 11:15am – Time to get to sessions (stop by the Uberflip booth along the way!)

11:15am - 12:15pmThe Future of Sales and Marketing: How to Eliminate Silos and Get Incredible Results

12:15pm - 1:45pm – Lunch: BOOK A MEETING WITH UBERFLIP!

1:45pm - 2:00pm – Time to get to sessions (stop by the Uberflip booth along the way!)

2:00pm - 3:00pmSmarter Content Distribution: Three Ways to Systematically Rise Above the Noise

3:00pm - 3:15pm – Time to get to sessions (stop by the Uberflip booth on the way!)

3:15pm - 4:15pmHow to Build a World-Class B2B Thought Leadership and Corporate Evangelism Program

4:15pm - 4:45pm – Refreshment Break: BOOK A MEETING WITH UBERFLIP!

4:45pm - 5:30pm – #ThrowBackThursday Keynote: Michael Wesch

5:30pm - 7:30pmWurst Party Ever

7:30pm - 10:00pmB2B After Dark

Day 3: Friday, October 21

7:15am - 8:30am – Photo Walk With Steve Garfield

8:45am - 9:45am – The State of Content Marketing Software (Presented by Yoav Schwartz, Co-founder and CEO at Uberflip)

9:45am - 10:00am – Time to get to sessions (stop by the Uberflip booth along the way!)

10:00am - 11:00am – How to Build an Owned Media Empire for Top of Funnel B2B Content Domination

11:00am - 11:30am – Refreshment Break: BOOK A MEETING WITH UBERFLIP!

11:30am - 12:45pm – Keynote: Sarah Lewis and Closing Remarks

12:45pm - 2:00pm – BYO Goodbye

Book a meeting to learn more about how Uberflip can fit into your B2B marketing strategy!