Date/Time: Thursday, October 20 @ 10:00am

Speaker: Kristen Craft, Director of Business Development at Wistia

Strategic partnerships can be your B2B brand's best friend, but diving into partnerships can be a bit overwhelming.

In this session, Wistia's Kristen Craft will teach you how to determine the best partners for your business, and how to get the best results from marketing partnerships.

You will learn how to:

• Identify specific metrics to use when evaluating partnerships: audience, traffic, culture
• Perform tactics for partner co-marketing: driving leads and making great content
• Data and best practices on how to build a new partnership from scratch