Date/Time: Thursday, October 20 @ 10:00am

Speaker: Marcus Sheridan, President of The Sales Lion

Marketers now have much more control over the buying process, which is one of the key reasons why Sales and Marketing alignment is so important.

In this session, Marcus Sheridan will show you how other companies have elimated Sales and Marketing silos to positively impact their bottom lines. At the end of the session, you'll be able to:

• Get your sales team to buy into your content marketing plan
• Understand how to effectively involve sales teams in the content creation and implementation process
• Create a digital and content marketing "culture" instead of simply a "program" across the organization