Day: September 8

Time: 11:05am

Speaker: Jay Baer

Location: Exhibit Hall A

Almost all marketers are creating more content. But what content should you be creating? You’ll stop guessing and start executing once you understand that customer service is the petri dish for great content marketing. In this fast-paced, example-filled, hilarious, and useful presentation from New York Times best-selling author Jay Baer, you’ll learn:

• How to mine customer feedback for content ideas
• How to accurately guess competitors’ content strategy
• A step-by-step process for making content your customers TELL you they want
• Specific examples from B2B and B2C companies putting this principle into practice