Date: Thursday, November 17

Time: 1:50pm–2:30pm

Speakers: Megan Heuer, SiriusDecisions VP Research; Matt Senatore, Research Director: Account-Based Marketing

From SiriusDecisions:

There’s no shortage of new tools for account-based and customer marketing, but what do companies really need? And what about all those tools they already have? Building the right capabilities required to deliver great account-based and customer marketing require careful technology decisions. This presentation will provide the following benefits:

For marketing and sales:

• Identify foundational technology capabilities required to execute account-based and customer marketing strategies that win, grow, engage and retain customers
• Understand emerging technology categories that support new capabilities in account-based and customer marketing efforts
• See examples from leading-edge practitioners who are deploying multiple technology solutions across various categories to deliver results