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The Account-Based and Customer Marketing Stack: Capabilities Required for Impact

SiriusDecisions Tech Exchange

Date: Thursday, November 17

Time: 1:50pm–2:30pm

Speakers: Megan Heuer, SiriusDecisions VP Research; Matt Senatore, Research Director: Account-Based Marketing

From SiriusDecisions:

There’s no shortage of new tools for account-based and customer marketing, but what do companies really need? And what about all those tools they already have? Building the right capabilities required to deliver great account-based and customer marketing require careful technology decisions. This presentation will provide the following benefits:

For marketing and sales:

  • Identify foundational technology capabilities required to execute account-based and customer marketing strategies that win, grow, engage and retain customers
  • Understand emerging technology categories that support new capabilities in account-based and customer marketing efforts
  • See examples from leading-edge practitioners who are deploying multiple technology solutions across various categories to deliver results
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