How to Build an Owned Media Empire for Top of Funnel B2B Content Domination
Date/Time: Friday, October 21 @ 10:00am
Speaker: Jason Miller, Group Manager, Content Marketing at LinkedIn Marketing Solutions
TOFU issues? Jason Miller is here to help (and probably rock out a bit along the way!).
One of the biggest opportunities for B2B marketers lies at the top of the funnel. It’s where content, social, demand gen, PR, and SEO all come together for an all-star marketing super-jam. Done right it’s the rocket fuel for a hi-octane content engine. But if it’s neglected, it’s a missed opportunity for a welcome first-touch on the journey to revenue.
In this session, you’ll go on on a rock n’ roll themed journey, learning a step-by-step process for building a world class top of funnel content strategy that drives real ROI.