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Beyond the Hype: How to Use "Account Based Everything" As Your Best Outbound Weapon

MarketingProfs B2B Marketing Forum

Date/Time: Wednesday, October 19 @ 10:45am

Speaker: Jon Miller, CEO at Engagio

You've probably heard the hype about account-based marketing (ABM), but this session is sure to break down exactly what your B2B organization needs to do to build pipeline at target accounts and connect with more decision makers. Don't miss your chance to hear from Jon Miller!

You'll learn how to:

  • Easily scale and drive larger deals than with inbound
  • Use personalized account-specific messaging that teaches and resonates
  • Orchestrate personalized marketing, sales, and success efforts at named accounts
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