Day: September 8

Time: 1:45pm

Speaker: Jay Acunzo

Location: Exhibit Hall A

Marketers today can measure everything. We can measure clicks, conversions, CAC, LTV, CPA, MTV, LOL, OMG. And we turn this obsession with measuring things into best practices to follow. But then we attend these events or read industry blogs and marvel at big, unique, creative things awesome brands and innovative marketers do, and we think, “Wait a sec — there’s no best practice for launching a virtual reality music studio staffed cats who are also Snapchat influencers. How did they DO that?! How can WE do that?! And why can’t I be more creative in MY work?” Well, bad news, you can’t. (Just kidding. Imagine if that was my talk?) Good news: The era of truly creative content marketer is upon us. The only question we all need to answer is … Are you ready to do the Unthinkable?

Attendee takeaways:

• Why we need to step back from our obsession with best practices, and what to do instead.
• Case studies from some of the most creative content marketers on the planet.
• Three practical steps you can take to start acting just like them and be more creative.
• Attendees also receive complimentary sore abs and younger-looking skin thanks to a new app called “laughter.”