Day: September 7

Time: 10:30 am

Speaker: Deana Goldasich

Location: Room 25

Many executives simply don’t understand content marketing and, therefore, don’t take it seriously. In this session, you’ll learn ways to arm yourself with fresh techniques, approaches, and strategies to win buy-in from your executive team.

Attendee takeaways:

• How to assess where your executive team stands on understanding content marketing
• What will resonate most with your specific executives — the “light bulb” moments
• How to tackle the inevitable ROI discussion
• What fears and motives often blur executives’ view of content marketing
• How to ensure continued buy-in over time