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Uberflip's Content Marketing World Agenda

CMW Schedule

Get the most out of Content Marketing World by attending these killer sessions! Click through each session to get a description and info about why you should attend.

Day 1 – Tuesday, September 6

1:00pm–4:30pm: Workshops

7:00pm–10:00pm: Opening Night Reception (FWD Day + Nightclub)

Day 2 – Wednesday, September 7

7:00am–8:00am: Breakfast & Networking (Expo Hall – Be sure to stop by Uberflip's booth!)

8:00am–8:30am: Welcome to the Content Marketing Revolution (Exhibit Hall B)

8:30am–9:15am: Keynote – Inside Lego's Content and Social Program (Exhibit Hall B)

9:15am–9:45am: Keynote – Content's Fortune and Glory: How to Make Friends, Rank High, and Get Famous Online (Exhibit Hall B)

9:45–10:30am: Networking & Refreshments (Expo Hall – Be sure to stop by Uberflip's booth!)

10:30–11:15am: Getting Executive Buy-in For Content Marketing (Room 25)

11:35am–12:20pm: How to Use Content to Maximize the B2B Buying Process (Buyer's Journey) (Grand Ballroom B)

12:20pm–12:35pm: Lunch Pickup

12:35pm–1:20pm: Data Driven Content – Making Content Buyers Actually Want (Room 20)

1:30pm–2:05pm: Hollywood Squares (Expo Hall)

2:15pm–3:00pm: 50 Essential Content Marketing Hacks: New Tools, Tricks, Shortcuts, Best Practices and More to Convert Readers Into Customers (Jr. Ballroom B)

3:20pm–4:05pm: Account-Based Marketing & Content Marketing: Friends or Foes? (Room 25)

4:05pm–4:45pm: Networking & Refreshments (Expo Hall – Be sure to stop by Uberflip's booth!)

4:45pm–5:10pm: Keynote – Take Notice: What it Takes to Inspire Audiences and Distinguish Your Brand (Exhibit Hall B)

5:10pm–5:30pm: Keynote – A Look Back at the Best Marketing of 2017 (Exhibit Hall B)

5:30pm–5:45pm: Keynote – Content Is Dead: Focus on the Network Effect (Exhibit Hall B)

5:45pm–7:00pm: Cocktails & Networking (Expo Hall– Be sure to stop by Uberflip's booth!)

8:00pm–10:30pm: Content Marketing World Concert – Cheap Trick (The Music Hall)

10:30pm–12:30am: #CMWorld Afterparty (Hilton Cleveland Hotel)

Day 3 – Thursday, September 8

7:30am–8:15am: Breakfast & Networking (Expo Hall– Be sure to stop by Uberflip's booth!)

8:15am–8:45am: Opening Keynote – Q&A Interview: Content Marketing & Change Management – Making It Real (Exhibit Hall B)

8:45am–9:15am: Finding Your Way – A Comedic Look at Finding Your Brand's Mission (Exhibit Hall B)

9:15am–10:00am: Networking & Refreshments (Expo Hall – Be sure to stop by Uberflip's booth!)

10:00am–10:45am: How to Get 77% More Traffic From Your Existing Content (Jr. Ballroom A)

11:05am–11:50am: How to Use Customer Service & Community to Create Killer Content (Exhibit Hall A)

12:05pm–12:50pm: First, Find Your Mission: How to Use Brand Purpose to Drive Content Marketing Strategy (Room 26)

1:00pm–1:35pm: Hollywood Squares (Expo Hall)

1:45pm–2:30pm: Unthinkable: How the World's Most Creative Content Marketers Do What Others Wouldn't Dare (Exhibit Hall A)

2:50pm–3:35pm: How to Level-Up Your Writing and Make It Ludicrously Spectacular (Room 26)

3:35pm–4:05pm: Networking & Refreshments (Expo Hall – Be sure to stop by Uberflip's booth!)

4:05pm–4:35pm: Content Marketing Awards Presentations and Announcements (Exhibit Hall B)

4:35pm–5:45pm: Closing Keynote – Mark Hamill (Exhibit Hall B)

Day 4 – Friday, September 9

7:30am–8:30am: Breakfast 

8:30am–2:30pm: Industry Labs