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Day 4: Full Funnel Marketing: Integrating Sales & Marketing to Increase Results & Success

marketo summit

Date/Time: Thursday, May 12th @ 10:30am

Location: MGM Grand Conference Center, Room 313/316

Speaker: Matt Heinz, CEO @ Heinz Marketing

Many of us marketers are great at focusing on the top and middle of the funnel. After that, sales handles it, right? Well, according to Matt Heinz, it shouldn't be a complete handoff. 

For true success, marketing must be present at every stage of the funnel, building a better relationship with sales. In this session, you'll learn best practices and habits that you can pick up for more successful B2B marketing. 

 
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