Uberflip Use Case: Nurture Campaigns

March 27, 2019 Jason Oakley

Blackbaud Nurture Campaign

The issue with traditional email nurture campaigns is that they dictate the frequency at which a prospect can consume the content. If I’m on the receiving end of these emails and you capture my attention, should I be able to binge on the whole series without having to wait until next week? Of course I should!

Use a Marketing Stream to power the content experience behind your nurture campaigns and make it easy for your buyers to self-nurture at whatever pace they choose. With engaging features like the next-item flyout and personalized content recommendations, you’ll see engagement rates and funnel velocity increase. 

Blackbaud, the world’s leading cloud software company powering social good, uses a Marketing Stream as the destination for one of their top influencing nurture campaigns. So far, it’s generated over $100,000 in pipeline and an average of seven content pieces consumed per visit.

About the Author

Jason Oakley

Jason is the Director, Product Marketing at Uberflip. He loves talking about our product, our customers, and how the two come together to create amazing content experiences.

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