Dynamically Personalize Streams with Uberflip's New Personalizer Apps

January 15, 2020 Jason Oakley

With Uberflip’s new collection of Personalizer Apps, marketers can dynamically personalize Streams for known and anonymous visitors.

Important: These apps are in closed beta. If you are interested in trying one of these apps, please contact your Uberflip Customer Success Manager. 


B2B marketers spend huge amounts of time and money capturing the attention of their buyers and leading them to decision-enabling content. Every channel you invest in leads your buyers to a content experience, but when it's not personalized and relevant, you quickly lose their attention. 

Unfortunately, the time and resources required to create personalized experiences for every buyer make it a challenge for most marketers to do at scale. 

That’s why we’re excited to announce our new collection of Personalizer Apps

With these new apps, marketers can identify both known and anonymous visitors in real-time and dynamically create personalized streams of content that increase engagement and move buyers through the journey, faster. 

There are currently four Personalizer Apps. Three of them are powered by integrations with industry-leading B2B data providers:

The fourth app is our Query String Personalizer that relies on parameters you define in your URL. 

Each app works off the same basic set of principles -- allow marketers to dynamically change the prospect’s logo, messaging, and content displayed on a Stream. 


Demandbase Personalizer 

The Demandbase Personalizer App leverages their leading third party data solution to help you detect anonymous visitors in real-time and personalize your Stream to match their company, industry, purchasing intent, and more. 

This app allows you to personalize a Stream banner with a prospect’s company logo, include dynamic variables in your Stream text to contextualize messaging, and filter content to only include items that are relevant.  

Please Note: This app requires that you are a Demandbase customer with an ‘Engagement’ license. 

Resources:


6sense Personalizer 

6sense is a leading ABM orchestration platform helping marketers understand exactly where accounts are in the buying journey. Leveraging their robust data set, marketers can accurately identify Stream visitors and personalize the experience based on their company, purchasing intent, stage of the buyer journey, and more.  

This app allows you to personalize a Stream banner with a prospect’s company logo, include dynamic variables in your Stream text to contextualize messaging, and filter content to only include items that are relevant.

Please Note: This app requires that you are a current 6sense customer with access to their API. In order to leverage Custom Segments and Predictive Scoring, you also need to hold a ‘Predictive’ 6sense license. 

Resources:


Bombora Personalizer 

Bombora is a leading provider of B2B intent data, allowing marketers to identify anonymous web traffic and understand a visitor's purchasing intent. Leveraging Bombora data, marketers can accurately identify Stream visitors and personalize the experience based on their company and buying intent. 

This app allows you to personalize a Stream banner with a prospect’s company logo, include dynamic variables in your Stream text to contextualize messaging, and filter content to only include items that are relevant. 

Please Note: This app does not require a separate paid Bombora license, however, it does require that you have opted-in to their terms on our Visitor Insights Dashboard.  

Resources:


Query String Personalizer 

The Query String Personalizer app provides a flexible option for marketers that want to deliver personalized outbound campaigns. Leveraging variables in the URL, marketers can dynamically personalize a Stream to include a prospect's logo, contextual messaging, and relevant content.

This gives marketers the flexibility of using data from their MAP or CRM to deliver personalized experiences through email programs, sales outreach, paid ads, and more.  

Resources:


Join The Beta

Interested in joining our closed-beta program and being among the first marketers to try out these new apps?  

Contact your Uberflip Customer Success Manager for more information!

About the Author

Jason Oakley

Jason is the Director, Product Marketing at Uberflip. He loves talking about our product, our customers, and how the two come together to create amazing content experiences.

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