Even in a world of digital content, in-person events are still a key part of many great content marketing strategies. In fact, research from Content Marketing Institute, MarketingProfs, and Brightcove has found that marketers have rated in-person events as the most effective B2B marketing tactic for six years running.
Smart marketers are using content Hubs to extend the life of their in-person events and make them an even better experience for their attendees.
MongoDB, builders of the leading modern, general-purpose database platform, are using content Hubs to provide an incredible level of support around their annual events and conferences all over the globe. Their content Hub includes full-length talks and curated content from event speakers that help to highlight great moments from their events and generate excitement around upcoming ones.