Uberflip Use Case: Event Marketing

March 27, 2019 Jason Oakley

MongoDB Event Example

Even in a world of digital content, in-person events are still a key part of many great content marketing strategies. In fact, research from Content Marketing Institute, MarketingProfs, and Brightcove has found that marketers have rated in-person events as the most effective B2B marketing tactic for six years running.

Smart marketers are using content Hubs to extend the life of their in-person events and make them an even better experience for their attendees. 

MongoDB, builders of the leading modern, general-purpose database platform, are using content Hubs to provide an incredible level of support around their annual events and conferences all over the globe. Their content Hub includes full-length talks and curated content from event speakers that help to highlight great moments from their events and generate excitement around upcoming ones.

About the Author

Jason Oakley

Jason is the Director, Product Marketing at Uberflip. He loves talking about our product, our customers, and how the two come together to create amazing content experiences.

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