On this episode of The Marketer’s Journey, I interview Dan Lowden, CMO at HUMAN, a cybersecurity company formerly known as White Ops. Dan is a passionate marketer and storyteller, and he’s held several positions throughout his career including CMO, founder and even head chef. During the episode, we discuss the path to becoming a CMO, meeting customers in a human way, brand storytelling and much more.
Key takeaways from this episode:
- Passion rules at the end of the day. When it comes to hiring processes, building a brand narrative and carrying forward your company’s key messaging, the passion behind it all is the secret ingredient for success. If you can’t have passion, then intrigue that has the potential to turn into passion is the next runner up.
- Case studies are more crucial now than ever before. With the rise of digital and virtual video conferencing due to the pandemic, impactful case studies demonstrating tangible examples of your company’s work are key for connecting and engaging with your customers.
- Demonstrate your wins. Dan mentioned that so much of the news today is about losing, so it’s important to show off your wins in a compelling way. Paint a picture of your success like you’re crafting a scene from a movie, and trust that your buyers will connect with your narrative on an emotional level.