Skip to main content
Get the latest content delivered straight to your inbox!
Subscribe

Resources

Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

The 3 Mistakes to Avoid With Your Audience and Content [podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Tarah Neujahr Bryan, CMO at Health Catalyst, a leading provider of data and analytics to healthcare organizations. Tarah shares her perspective on humility, learning from mistakes and her approach on everything from content strategy to hiring.

Key takeaways from this episode:

  • When hiring new marketers, engage in a free-flowing conversation rather than a traditional interview. This way, you can get a better sense of who the candidate is as a person, where their true passion lies, and whether they’ll be the right fit for your team.
  • Don’t underestimate the power of marketing from an internal perspective. Tarah believes a great mentorship network within a company can go a long way in terms of maintaining resiliency and consistency among the team.
  • Content creators and digital marketers need to come together to create the most effective strategy. Health Catalyst is big on breaking down the barriers between departments to ensure strong collaboration and a versatile approach.

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch