Welcome back to The Marketer’s Journey. In this episode, I interview Caroline Goles, CMO of Pax8. With an impressive reach, Pax8 collaborates with a staggering 30,000 partners, all the while catering to the needs of a customer base totalling 500,000. Caroline manages a team of 65 marketers serving 17 markets, and uses her background in sales strategy to propel growth and manage her team efficiently. We have a great conversation about getting the right content in front of the right audience, working as a single team, and why marketing is the perfect combination of science and art.
Key takeaways from this episode:
- You have to be a learner. Caroline stresses that the best salespeople and marketers are learners who don’t pretend to know everything. This is especially important when working across 80 product lines as they do at Pax8. A willingness to learn is what creates great marketers and salespeople.
- Make content that educates. Caroline believes that part of the reason a lot of content goes unread is because it doesn’t educate. At Pax8 they make content that helps prospects understand why their solutions are good for their business, and what pain points they will help them solve.
- Don't be afraid of failure. As a former science major, Caroline likes to think about experimentation in marketing as a scientific experiment. Even if your hypothesis fails, you’ve gained data that you can use to innovate and create better solutions and products.