On this episode of The Marketer’s Journey, I interview Bill Talbot, CMO of OpsRamp. This is an interesting episode because just before the interview, OpsRamp was acquired by the well-known brand Hewlett Packard Enterprise (HPE). We take advantage of this timing to discuss what this acquisition will mean for OpsRamp, what it means for Bill as CMO, and how he’s planning on navigating the change.
Key takeaways from this episode:
- Avoid getting hung up on titles. Throughout his career, Bill has held several various roles, responsibilities, and titles. Rather than getting hung up on titles, he’s always been focused on the kind of impact he can make, the company culture, and the team he’s working with—which has ultimately led him toward the right path for his own career development.
- Demonstrate success to sellers. Bill talks about why, as the team begins to navigate the post-acquisition shift, it will be crucial to grab the attention of sellers and win them over. Part of his strategy to do this is pointing to some of the joint successes OpsRamp and HP have seen in recent years in order to demonstrate their proven track record.
- Prioritize the customer. Bill also notes that when it comes to building relationships, it’s important to show the customer that you genuinely care about their concerns on a regular basis—not just when it’s getting close to renewal time. Authenticity is key, so learning to build real relationships with customers is pivotal.