On this episode of The Marketer’s Journey, I interview Bryan Urioste, CMO of Redwood Software. Bryan has spent his career in the tech world, becoming an expert at building revenue acquisition strategies for long-term growth. We discussed his path to becoming a CMO and the opportunities marketers have to invest in customer marketing. Bryan shares his insights into announcing acquisitions, the role of newsletters, and finding work-life balance.
Key takeaways from this episode:
- Talk to your customers. Bryan believes that too many marketers don’t take advantage of the amazing resource that is their customers. By talking with customers, you can discover their pain points and solve them, and also uncover opportunities for growth you would otherwise be unaware of.
- Invest in customer marketing. Bryan emphasizes the value of investing in tools that will help your team understand what your customers are thinking. He emphasizes the huge growth opportunity in leveraging customer marketing and giving current customers additional value.
- Raise your hand. Bryan was able to develop a wide array of skills and advance in his career by raising his hand and taking on new projects, even when they seemed difficult. He’s a believer that every job gives you new skills and helps you grow, even if you eventually realize the role isn’t the right fit.