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The Marketer's Journey: What content engages you?

When Chief Evangelist, Randy Frisch asked his guests of #TheMarketersJourney what content elicits engagement, we noticed an underlying theme in each response:

Content that is most likely to engage buyers demonstrates that:

1. You know your buyers,
2. You understand their business pains; and
3. You want to provide them with something valuable.

Go ahead and listen to what our guests had to say!