The Marketer's Journey: What content engages you?
When Chief Evangelist, Randy Frisch asked his guests of #TheMarketersJourney what content elicits engagement, we noticed an underlying theme in each response:
Content that is most likely to engage buyers demonstrates that:
1. You know your buyers,
2. You understand their business pains; and
3. You want to provide them with something valuable.
Go ahead and listen to what our guests had to say!