Skip to main content
Get the latest content delivered straight to your inbox!
Please use your work email


Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

People Buy From People They Trust with Wendy Steinle, CMO at Domo [Podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Wendy Steinle, CMO at Domo, a cloud software company. Wendy has worked across a variety of sectors prior to her time at Domo, including positions at Adobe, Novell, and Degreed. Throughout her career, she’s tied her love of words with data to become a well-rounded marketer and storyteller. Wendy believes strongly in needing a robust content marketing strategy that connects with people throughout the buyer's journey—and that positioning yourself in a place of trust is key to conversion. In today’s episode, we discuss the importance of having a variety of experiences to be a great CMO, the human element of marketing, and the importance of consistent messaging. 

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Google Podcasts, and Spotify

Key takeaways from this episode:

  • People buy from people they trust. Wendy stresses the importance of trust in the buyer's journey. Humanizing your marketing and anchoring your strategy in a human approach fosters trust and connection, which can ultimately lead to conversions.
  • Connect your content. Your content strategy should connect a consistent message and compelling story to resonate with different buyers.
  • Be a full-journey marketer. Wendy and her team look at every step of the buyer’s journey in depth, developing personas and pain points for each, and then creating strategies for reaching each persona and addressing their questions.  

Learn more about Domo.
Learn more about Wendy Steinle.

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch