Moving Beyond the MQL - Strategies to Improve Marketing & Sales Alignment

April 2, 2019

How do you align sales and marketing to create shared goals and metrics that both teams are accountable for? In this presentation, SnapApp CEO Seth Lieberman discussed why the MQL is broken, provided tips for aligning your teams on lead qualification, and highlighted customers who are crushing it with this strategy.

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How MongoDB is Building and Distributing Personalized Content Experiences for ABM, and Event Nurtures
How MongoDB is Building and Distributing Personalized Content Experiences for ABM, and Event Nurtures

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Aligning your Content & Tactics to the Buyer’s Journey: Practical Ways to get Better Pipeline Results
Aligning your Content & Tactics to the Buyer’s Journey: Practical Ways to get Better Pipeline Results