A lot of time, money, and effort is put into generating the lead, but what happens next is perhaps even more important. How you use content to educate and enable your sales team, along with how you use content to nurture and progress the deal is the difference between barely scraping by on the quarter and absolutely crushing it. Get it right and the marketing department is hailed as heroes, but get it wrong, and the finger pointing begins. In this talk, Mike Hicks, VP of Marketing and Strategy at Igloo Software shared the strategies, process, and a framework for empowering sales and customer success teams with the content, knowledge, and expertise needed to keep deals moving forward.