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Why I Made Content Experience My Full Time Job

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Content Experience doesn’t just mean a beautiful resource center filled with content—it denotes how content can be easily inserted into the many different marketing tactics your team uses. In this presentation, Stephanie Totty, Director of Marketing Strategy at Uberflip, shared how she was able to evolve her content strategy from a simple blog and how she has transitioned her career to helping other marketers build fully integrated content experiences.