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Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Opportunity Closed-Lost: Your Competitor's Content Just Won Them the Deal

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Creating a content experience that guides your buyers through their journey tells your organization's story, and not only gets them ready but also excited to talk to your sales team. In this session, Brandi Starr, Chief Operating Officer at Tegrita Consulting Group, explained how to create a content experience that allows you to attract, convert, and close more business.