Make Data Your B!tch

April 9, 2019

Data. Love it or hate it, it's all around us and becoming more and more important by the day. But many of us struggle when it comes to truly understanding our data and demand gen performance. In this talk, Chris Messina, Chief Strategy Officer at Convertr explained how if you start managing your data at the source, you'll be able to drive strategy and success like never before.

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